Sometimes, time comes as surprise. Time seems to run faster as we perceive it, or time might pass more slowly in actual terms than we perceive or think it does. What makes the difference? There is the objective measure of time with various types of clocks and watches versus the subjective or perceived lapse of time. The discrepancy between the two constitutes an interesting case for further study. Marketing strategies will try to make us believe that a specific kind of product will shorten or lengthen the difference between objective and subjective time. The entertainment industry works very hard on our perception of time relative to one or the other form of entertainment. The best result seems to be that objective time has been much longer than perceived time so that we “lost” our reference to time while being entertained. The so-called social media interaction is rather successful in this form of entertainment, infotainment or edutainment. The moments in life when time comes as a surprise might be great ones in our lives. Particular deviations between objective and subjective time make strong impressions on our memories, too.
