Category: behavioral

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Booktok OMG OMG

The Frankfurt Book Fair #fbm26 has made considerable efforts to make it easy for the production of booktok content. The phenomenon of short recommendations of books by mostly young enthusiastic persons, some of them actually readers, has a proven record to influence decisions to buy books. In seemingly frank talks, booktokers admit that the first best solution is to go and get your copy or copies of different editions. Second best is actually reading them. Nothing wrong with that. After all, we all have many books on our shelves which we haven’t read or we haven’t finished reading yet – considering some books you want to refer back to several times or at a later stage in your life.
In 2026 the prestigious “Julius-Campe-Preis” for literary criticism and the promotion of reading (own translation) has been awarded to a critic commentator and booktoker, Thomas Sachsenmaier with an exceptionally broad reach in Germany. There are still too few literature critics who reach audiences across generations because of their presence in all media channels with high professional standards. Interesting “Booktok” is a skill, just like “youtuber” is a performance-based video production. “Oh-my-God (OMG), the times are a changing”.

Julius-Campe-Preis-an-Thomas-Sachsenmaier-2026
Julius-Campe-Preis-an-Thomas-Sachsenmaier-2026
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Death and rebirth of author

Over the long run there have always been times when the death of the author had been announced. With the arrival of the printing press and the ease to mass produce prints and books, previous authors’ books could flood the market. Obviously this could put new authors at the risk of finding no audience anymore as printers asked cash upfront before printing. The economic risks were solely on the author’s side. Ebooks became a risk to publishers as authors had an additional alternative way of publishing. Then the advent of the internet changed again the world of books and publishing. Global distribution became an option. Thousands of authors could have died because authors from around the globe became more accessible. None of these threats have materialized. Publishing on a global scale is fine, only European publishers are concerned about a shrinking market. AI facilitates entry in new markets and AI could kill already struggling authors. Instead, AI opens up lots of opportunities for authors as well. Editing and translation services become more accessible to low budget production. The next wave, some claim a tsunami, shall submerge the publishing industry. Quality, selection of innovative content and events associated with the content shall still make the difference. There is neither the death of the author nor of the publishing world due to AI. On a global scale many new voices can be discovered, probably assisted a great deal by AI who would never have dared to become an author and to enter into the world of publishing or self-publishing. (Image: Korea at Frankfurt book fair 2026-10)

Korea at Frankfurt book fair 2026-10

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Self-publishing as resistance

Self-publishing has been the title of a historical account of the Czech publishing since the Nazi occupation of Czechia since 1939 (mfk-frankfurt.de). Forced into exile or clandestine underground publishing, many publishers and authors had no other option than to go it by themselves. The underground press during the Soviet union dominated communist rule in Czechia had to rely on similar methods, since censorship as well as persecution were a consequence of illegal writing and publishing activities. In the 21st century self-publishing has become much easier, but the persecution even beyond national borders continues to be a threat in many parts of the world.
Platforms that enable a visibility beyond publishing houses and institutional support broaden the scope for authors to reach various audiences as part of  democracy’s vitality and preparedness. Who knows about the grip on publishing of authoritarian and autocratic regimes in advance and their thirst to curb alternative opinions? Historical evidence points to the need to have self-publishing and publishing in exile as an important additional defence mechanism of democracies (Image: Czechia pavilion at Frankfurt book fair 2026)

Czechia pavilion Frankfurt book fair publishing 2026
Czechia pavilion Frankfurt book fair publishing 2026
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Out of Czechia

On the occasion of the Czech Pavilion at the Frankfurt Book Fair, Hermann, Sander and Suva (2026) accomplished an astonishing project and an anthology. In viewing Czechia, beyond the well-known city of Prague, 12 authors contribute short stories from a temporary resident’s perspective in a provincial town. “Minout Prahu” in Czech, “Jenseits von Prag” in German built and continues to build bridges between cultures of neighbors who often claim to know a lot about the other culture, and yet, a more thorough understanding remains a “Böhmisches Dorf”, a Bohemian village, but better translated as “is all Greek to them”. In a continuation of “Czechia: A country on the Coast” at the 2026 book fair in Frankfurt, we are no longer surprised to read (p.82) that in town Ostrava with a industrial and mining history, the European Championship of “Beach Volleyball (U20)” took place with many spectators. There is a lot to discover in and about Czechia beyond the famous authors like Kafka and Kundera and the journey to seek for the beaches in Czechia.

Jenseits-von-Prag-published-on-occasion-of-Frankfurt-book-fair-2026-Czechia-Pavilion

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Promise of good time

Some literature is packed with the promise to have a good time when reading it. Travel literature or travel guides also work as enablers or facilitators to have a great experience or moments somewhere else. Escapes from daily routine through reading is itself in most cases a good time as well. Many professional conferences which include traveling should keep an eye on the promise to have a good or inspirational, encouraging time. The good time is most frequently associated with meeting interesting people or impressions that last longer than usual. The Frankfurt Book Fair manages to live up to the expectations of visitors to have a good time while working and meeting people who believe that having a good time is still often related to books in all sorts of formats. Reading as a joint endeavor starts in childhood and maybe revived in old age. Sharing of narratives is key. Passing on a book or recommendations through tiktok or youtube have become a popular way to promote how to have a good time. 

Books about photography 2026-10

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Traveling with-in books

Of course we like to travel or move it. Why not Madagascar? Most people would start to prepare such a journey online for a starting point. On the Frankfurt book fair, the publisher MairDumont reported that very quickly after we zoomed in on a destination, we ask ourselves: what info to trust. For publishers and authors the issue a crucial one as to build a reputation as a trustworthy brand is longer term investment. Holding up trust and to communicate about it, are the next on the agenda. Books or ebooks have this image as most of them are edited in a careful way with cross-checks by several persons. The not-social-media complement rather than replace a trusted source. People navigate between these forms. Authors who have insight knowledge and evidence that links and information have been validated are necessary conditions for success. We still travel with advice from books. Probably even more of us “travel in books”, where the reading of a travel guide becomes a fantasy journey. Traveling with or in books has a great ecologically-minded future, too. 

globe travel book imagination

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Hybrid publishing threat

For decades there have been strong initiatives which defended the freedom of expression. Historically, the press and book publishing have a pretty long track record. The IPA Freedom of Expression Defenders Award has been inaugurated at the Frankfurt book fair #fbm26 on 2026-10-8 with much acclaim. The challenges of the freedom to publish are on the rise again as many countries tackle these freedoms as part of the rise of authoritarian governance. Democratic countries, however, have to live up to the challenges that publishing, as part of the whole media world, has been included into a kind of hybrid way of influencing and even hybrid warfare. AI is a dangerous 2-sided sword in this endeavor as well. The publishing sector starts to address the issue, but finding a consensus seems rather time consuming. Foster alliances before it is too late to regulate, build and strengthen defenses. 

IPA award 2026

 

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Peak AI

Many scholars, economists and politicians have predicted peak oil production before and were wrong in the estimate of the timing of the turning point. At the occasion of the Frankfurt book fair #fbm26, the sector’s coming to grips with the use of AI is all over the place. AI is the elephant in the room which threatens jobs and complete business models, but also creates new opportunities. On the Global Stage on 2026-10-7 the panel on innovation and experimentation in publishing discussed the issues based on first experiences. When I asked Chat-GPT for an opinion on, whether one of the presenters gave a realistic assessment of the potential of AI in publishing, it came up with a rather  sobering statement (see below). “Yes — the overall approach is realistic, but the slide makes it sound easier and more universal than it actually is.” A great opportunity for AI consulting to the sector subject to rapid change (again). Maybe the AI knows from my track record of prompts that I am a social scientist and favor critical thinking. Pleasing me, it ends by a suggestion that indirectly AI is less universal than is currently the dominant opinion. We might see a reckoning of AI that it (hopes) for its own sake, to be less universal than what the hype suggests. Peak AI could guarantee sufficient margins to survive comfortably, just like other not-so-social or not-so-sustainable sectors and technologies. 

AI on AI - it is not so universal 2026-10
AI on AI – it is not so universal 2026-10
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Czechia coast

At the Frankfurt book fair we dream ourselves into the imagery of Czechia as a country with beaches and sand castles. The country pavilion of the partnerland of #fbm26 takes us to the ephemeral aspects of literature. While reading we deep dive into uncharted territories and discover unknown landscapes, sometimes even fees. These worlds of imagination become part of us or enlighten sequences of our life course. Taking the perspective of an external viewer widens cognitive and emotional predispositions. There are remarkable ol and new light houses to discover, too. Drawing as performative art, washed away every day like dreams, acknowledges the ephemeral nature of our reading or listening experiences. This message is going to stick with us. 

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More about books

The Frankfurt book fair opens its books and doors on 2026-10-7. The thousands of authors, publishers, translaters and agents are quite concerned about the amount of infringements that AI has brought to the industry. The market is under increasing pressure to secure intellectual property rights and copyright protections. A flood of AI-produced books shall ruin margins out of which authors are paid as well. The spreading of ideas in form of books across borders is threatened. Sebastian Guggolz from the German book trade association claimed even a double theft, first the books, then the ideas by AI. In order to counteract this, the Frankfurt book fair is continuously expanding is function as a platform of exchange of ideas (Juergen Boos) and face-to-face meetings of all involved in writing, editing, producing, trading, teaching and discussing books in the broadest sense. This discourse about books is the real human added value which AI is lacking so far. In this sense of talking about books, books become a kind of merchandising product of an event or a form of take-home-message to participants. A great and promising forward looking agenda for us rather than the retro-captive approach of AI. 

Frankfurt book fair 2026-10-6 press conference