Heroines

In youth we are open for a wide range of influences. Heroines in children’s literature, picture book or cartoons look back on a long history as successful influencers. Creation, transmission and criticism of stereotypes are all part of the scientific reflection on heroines and heros. Nowadays, influencers have taken over picture books through the use of more compelling videos.
In the 1950s,1960s and 1970s picture books or cartoons dominated the influences before mass media like television became more absorbing, addictive and powerful influencers. Children’s books are passed on from one generation to next generation. The French-speaking world (and beyond BBC reference) has witnessed the success of the illustrated booklets of the young “Caroline” (Hachette) and “Martine” (Casterman) exploring the world. Parents passed on their collection to children and had their own parents read the stories to their grand children.
Well, that’s how intergenerational transmission of cultural heritage has worked for a long time. It describes the basic social mechanism. Nevertheless, new forms of influencing emerged with new technologies. Successful illustrated narratives like “Caroline” and “Martine“ were adapted as television series as well. In France you could chose your side of either explorations with Caroline and her group of animals or the adventures of Martine.
Ideally it would be an occasion for the families and friends to discuss pros and cons of each character and, thereby, become aware of what is a stereotype, at least at a later stage of the life course. Gender stereotypes have evolved and to observe 2 boys colouring Martine images in public (Brussels book fair 2024, image below) was a positive surprise. It almost felt like a real world experience of the AI-enabled Barbie explorations.