The football or soccer world cup, like other sports, used to be an event which mobilized people to become active as well. Many people, particularly the young, joined football teams and clubs or practiced in backyards. The sedentary society has managed to transform this in the 2020s into a seated activity (football soccer seated 2026). In order to capture attention and time spent in a shopping center, itself a good predictor of money spent, the FIFA world cup serves as a means to promote football at any costs. Sit and kick, that is the new lifestyle. You even have your hands free to do something else. Eat and drink, probably. Great, that the football-mania is over in 2026 for a while. Time to get real exercise.































