Deconstruction is a powerful tool or even method. Beyond imagineering, deconstruction in the literal sense means take to pieces. In most cases a physical object consists of several objects or parts. By deconstruction we attempt to understand the whole object as the sum of its parts. Before a new product or design is created, many scientists, engineers and artists start to deconstruct existing artefacts. Understanding how the object is assembled, for example, allows you to play around with pieces and maybe come up with an alternative way of constructing the object. The architecture of “deconstructivsm” has left us fantastic buildings. In furniture design there are also nice examples of deconstruction. Paris is a good place to study deconstruction (Explained), perhaps many still read Derrida there. It is a fruitful method beyond its engineering sense for example in law, literature or many other social science disciplines. If you are not mad yet, visit the MAD in Paris to see examples of deconstruction or construct your own deconstruction. Both have a dialectic relationship to each other anyway.