In societies it is not easy to derive collective preferences of citizens. Elections every 4 years tell sometimes nothing on specific issues which were not debated or of sufficient relevance at the time of the election. Dealing with snow and slippery sidewalks is hardly an issue at all. However, the preference to clear roads meticulously rather than bicycle and pedestrian paths in a dead end road reveals preferences for „s‘heilig Blechle“ the holy tin box (car) in many cities. Our orthopedic units in hospitals are crowded at such times and those costs are hardly attributed to the source of human negligence for fellow humans. We would expect that aging societies start to address such topics but little change has occurred so far. Hence we claim airbags for pedestrians and cyclists😂. Preferences probably have changed already but implementation is slow and faces strong opposition as well. It’s always easier to lock frail persons into their apartments at such snowy times. It feels a bit like corona where it was also easier to restrict mobility for pedestrians and children than to deal properly with the virus. Aggregation of preferences in societies remains a challenge and sociology has a lot to offer in this regard.