There are many different angles from which to look at time. Of course, we all do it several times a day or during boring meetings. The study by Ma, Cameron and Wiener (2024) highlights the bi-directional link of perceived time and memorability. Visual stimuli alter our perception of time. Watching a video we all make the experience that the perceived length of the time spent watching varies according to content and maybe only the cutting technique applied to shorten the perceived length. Similarly it has been demonstrated that looking for longer at an image and grasp the meaning or implicit story we tend to remember the image for longer. In courts it is a usual procedure to question the memory capacity of persons and the sources of bias. The study by Ma et al. demonstrates the impact of the size of the scene, how cluttered it is and aspects of memorability in visual perception. Our memories are co-determined by these factors. The other direction of causality i.e. that memorability determines the time perception seems equally at work. This apparent undetermined element, so far, calls for additional care when analyzing recall from memory. Memory is not only selective in terms of content, it also is subject to the impact of all sorts of visual stimuli.
Time can be many things. For humans it is everything but exact. In science we measure time with ever more exactitude and try to standardize time on the moon now. In addition to exact time, humans have perceived time and subjective versions and even concepts of time. About time to take time more seriously. 
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