On the international level the book market of books for children is doing alright (Info Frankfurt book fair 2026). Whereas the turnover for school books is shrinking, children’s books have achieved increasing turnover in 2025 again. The market has diversified and merchandising related to books for children has substantially increased. Figures about this trend, however, are hard to come by. Based on TV-characters, books may also sell as a kind of merchandising product for the time offline. Talking about books is an educational opportunity which is still underexploited. Popular among children with their parents or as part of reading aloud, the real multiplier of reading interest is the talking about books among children themselves. Imagination is sparked and there is a great chance that reading will continue.
