Category: behavioral

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Electric Fun

The 60s, 70s and 80s have been fantastic precursors of the “All electric society” because of the electric music 🎶 industry that became a mass phenomenon. First of all the electric guitar allowed a wave of new music to take hold of a whole generation and probably keeps its adepts until today. E-pianos, keyboards, drum machines and synthesizers made music playing more accessible as well. You just need to plug in your instrument and you were able to produce an overwhelming sound. Other electric pleasures might include water pumps for water heaters and sprinklers. Electronic games and gadgets soon took over in children’s rooms. Of course, calculators as precursors of mobile phones and computers were another step in the progress towards the “All electric society”. Electronics are about to govern large parts of our lives and society. We better take a serious look at what we gain and what we might lose. 

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Just walk

The benefits of walking for several health outcomes is well known. The evidence is in favor of 7000 steps per day as a reasonable baseline. Some outcomes improve further if we walk even more steps, but not all. Probably, the effects of being accompanied while walking will enhance outcomes as well. Every summer the step threshold may be pushed a little bit further. Goal setting can help along to overcome eventual barriers to leave the home later in the evening. Nature rewards us with changing daylight and seasonal changes. We just have to get started to reap those health benefits.

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Work time reduction

One of the major elements of social progress in the 20th century consisted in the reduction of work time. Reductions from 48 hours per week in the first half of the century were largely reduced to 40 hours per week or less in some industries with strong trade union representation. State regulations also pushed in this direction with positive implications for physical and mental health as well as wellbeing. Advances in longevity of employees may be attributable to this social progress agenda of the 20th century. In the 21st century we witness a new thrust of enterprises and employees striving to implement a 4 day work schedule by at the same time organizing a further reduction of work hours. The scientific evidence which is based on pre- and post trial assessments of workers satisfaction shows rather positive results (Fan, Schor, Kelly, Gu 2025). More studies are due to accompany this potential of further health and wellbeing effects of reduced work time and the reorganization of work time in enterprises. 

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Roof under snow

The painter Caillebotte has captured Paris roofs under snow. Hundred years later this will be a rare event. The original painting we can still admire, the original scenario will be a rather rare event. Snow changes city life as everyone walks slowly and traffic as well as other noise is softened by snow as well. Mankind is changing the course of history through global warming while ignoring the consequences for later generations. The links between art and science are closer than we tend to believe.

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Climate Awareness

The Musée d’Orsay has prepared a wonderful walk through its permanent exhibition of late 19th and early 20th century installations to reflect upon climate and climate change. Raising awareness about the treasures lost and those we are about to lose in the next few years. Impressionist painters have depicted landscapes, cities and monuments covered in snow, which the next generations will no longer be able to enjoy the same way. The roofs of Paris covered with snow has become a feature of a distant past. Additionally, the impression of the massive steam trains crossing metal bridges appear as the daunting future of technical progress. Mixed feelings of fascination and risk associated with those machines were captured by those painters’ eyes. Nowadays we are aware of the consequences of this technical progress for our planet. The walk through museum with a focus on climate related paintings is eye opening indeed. (Image: Extract of Éduard Veuillard, Le jardin des Tuileries, Musée d’Orsay, Paris) 

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Museum Marketing

The century old idea of a column that keeps people informed is prominently displayed at the Musée d‘Orsay in Paris in 2025-7. The example on display demonstrates the Parisian adaptation of the „Litfasssäule“ to the local architecture. The marketing tool of a round display for posters rather than the flat depiction of images has its own „Charme“. The huge version of a sign post allows to display a lot of information and a close reading as well. The cross cultural adaptation is interesting as most people would believe it is a rather unique Paris invention, whereas it is an adaptation from elsewhere. Of course, it has the French touch to it, which makes it unique in a sense again.

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Scienceploitation

Science can be exploited to make unjustified profits from referring incorrectly to it. Social sciences, like economics may be used by banks to sell you products that refer to science only as part of their arguments if the science based inference fits their purpose. Scienceploitation is very common in the field of para-medicine and para-pharmaceutical products. Health promises sell. The time until an ineffective treatment reveals the unrealistic promise to be unachievable considerable profits have accumulated on the side of the selling company. Science has a hard time to counter the perils of scienceploitation. Advanced knowledge can be used and abused as any other method of convincing people to buy or subscribe to a product. The responsibility of the scientific community consists also in finding ever new ways to counter scienceploitation. AI will pose additional challenges as well as opportunities.  

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Geo-politics of Electricity

Think of a society only based on electric energy. In the 21st century this energy stems from photovoltaic cells, wind and water turbines as well as geothermal energy sources. Each region of the globe and even within a country has its own kind of access to electric power specifically originating in the geographic and geologic context. This means we are returning to a phase in which “natural monopolies” of power generation have their comeback. Rather than nation wide power monopolies, the regional specificity becomes important again. Of course, this raises a lot of geopolitical issues and maybe tensions. Local economies will develop their own electricity provision. Larger and smaller companies can reorganize their power provision themselves. Energy monopolies become outdated if the infrastructure and legal frameworks are adapted to the potential of the “All electric society” conditional on new forms of “power” sharing. Electric and political power sharing will be key in the geo-politics of electricity.

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Electrifying Jobs

The transition to the “all electric society” necessitates to prepare the labor force for the upcoming challenge. The knowledge about electricity and electric appliances constitutes the basics of the knowledge base of the future. This goes far beyond the basics of physics and electrical engineering. There many processes like sharing of electric infrastructure in households, cities, in and beyond countries that have to be delt with. Investment calculations and legal issues to address the different risks involved are another area to cover in the process to prepare society for the “all electric society”.
However, the skills of professions with more direct links to the fossil fuel based technologies have a role in the phasing out of the heavy reliance on fossil fuels. Reverse engineering of such engines and heating will need people still knowledgeable of the past, when younger generations set their focus primarily on professions with links to electricity. Even using a solar powered heat pump in a home requires pipes to the existing network of radiators, for example. This will most likely be a gradual shift of the job structure and occupational requirements over at least a decade, but the shift has started already. Some might argue we need a well functioning “transitional labour market”, labour market policies and social security system for this to happen smoothly.

 

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Less but better

There are many examples where a new mantra for the 21st century emerges from recent scientific evidence: “Less, but better” (Lbb). In studies of nutrition and human dietary requirements, the importance to eat less has been demonstrated on a regular basis. And this is even more important than to do more exercise if weight loss is the target or the attempt to explain obesity across the globe (McGrosky et al. 2025). The case for eating less is strong. Eating better refers to the need to avoid unhealthy, toxic or cancerous food or the way to prepare food. “Less but better” could become the new mantra or “categorical imperative” if you like it more philosophical in tone. We, the people gain, and the planet will gain as well. It is an easy win-win case, albeit with some behavioral implications.