Of course we like to travel or move it. Why not Madagascar? Most people would start to prepare such a journey online for a starting point. On the Frankfurt book fair, the publisher MairDumont reported that very quickly after we zoomed in on a destination, we ask ourselves: what info to trust. For publishers and authors the issue a crucial one as to build a reputation as a trustworthy brand is longer term investment. Holding up trust and to communicate about it, are the next on the agenda. Books or ebooks have this image as most of them are edited in a careful way with cross-checks by several persons. The not-social-media complement rather than replace a trusted source. People navigate between these forms. Authors who have insight knowledge and evidence that links and information have been validated are necessary conditions for success. We still travel with advice from books. Probably even more of us “travel in books”, where the reading of a travel guide becomes a fantasy journey. Traveling with or in books has a great ecologically-minded future, too.
