We all value special skills and specialists. In Berlin is a whole week devoted to the special event of the #SOWG. These are the special Olympics world games. Berlin is booming with special people all around. Already the arrivals of the athletes to Berlin tests the public transport system as much as private infrastructure to welcome persons with special needs. Rather than the waste that is produced for normal Olympic games the same incredible amounts of money should be devoted to make cities more welcoming to special people every day. We have become as societies so used to speed up things as much as we can that we have forgotten the value of allowing people to live their lives with their own speed and rhythm. Looking at the huge numbers of private sponsors for the SOWG it becomes obvious that many people care to support these special people on their journey. I am more willing to pay taxes for such efforts than the public money wasted for football, like TV-rights or stadium buildings. The joint experience of love and joy with these extraordinary persons makes us all happy and rich. Happiness is the new “wealth of nations”. Inclusion brings happiness to more than just the normal. We wish you all a happy #SOWG. The 
stars are you.
Visual
Key visuals have the potential to appeal to us like an own language. From a communication point of view the message is simple. You send a message from your visual appearance even if you do not intend to do so. Hence, better think about it briefly before you go public. The receiver might interpret your visual statement differently from you or other peers, but you offer a coherent version of your activity or appearance. Be it politicians (Merkel) or others, frequently memory allows only for key visuals to make lasting impressions or for something or someone to enter into collective memory of a decade or even a century. Repetition, also from different sources, plays a major part in this. It is surprisingly still uncommon to hire persons in charge of key visuals for a person, an organisation or a festival. Haphazard treatment of key visuals as part of marketing is probably an underestimation of the lasting impact of a coherent visual message. Stability and repetition are key here, rather than the wide-spread ad-hoc approaches to marketing. Only on the margin of the exposition devoted to Philippe Apeloig “Des esquisses à l’affiche” (BnF) this lesson can be learned. The merit of the exposition is the opening-up of the process of creation. Posters, graphics and typescripts all contribute to the overall visual message. Achieving coherence in the thousands of choices demands an aesthetic point of view. This may blend aesthetic languages of a decade and reflections on the subject. Catching an audience at the time of affluence of images, movies and accelerated rhythms of daily life remains a challenge. For the “Fête du Livre” Apeloig has achieved this in a memorable way, well worth a tiny exposition of donations from a master in visual communication. 
