The football or soccer world cup used to be an event which mobilized people to become active as well. Many people, particularly the young, joined football teams and clubs or practiced in backyards. The sedentary society has managed to transform this in the 2020s into a seated activity. In order to capture attention and time spent in a shopping center, itself a good predictor of money spent, the FIFA world cup serves as a means to promote football at any costs. Sit and kick, that is the new lifestyle. You even have your hands free to do something else. East and drink, probably. Great that the football-mania is over in 2026 for a while. Time get real exercise.
