There is a health trend to pass a sober, “dry January” after the X-mas and New Year festivities. It seems to be rather popular, so that the French wineries have started a marketing campaign of a “French January“. We shall see what the battle of marketing campaigns means in the end for the health of our liver (Study Link). It might lead to changes in consumer behavior of the following kind. Take advantage of good price offers for French wine and champagne in January and drink it as of February.
For addicts of the “carneval season” this should not be too difficult, jointly with a couple of friends. Alternatively, you might not be bothered and continue a moderate consumption across seasons. Moderate consumption, however, is the tricky part of alcohol consumption. Medical guidelines (health of liver) have evolved recently to count each drop of alcohol into your total consumption in either fluid litres of pure alcohol or the equivalent measured in grams.
