VOC for VCs

The research into VOCs (short for “volatile organic compounds”) is a busy research field in biology and environmental sciences. It might be of interest to VCs (short for “venture capitalists”) as well in the near future. VOCs are those organic compounds that orginate in animal manure as well as those emanating from plants have an impact on people working there or who are living nearby. Allergic reactions cause millions of days lost in working every spring or summer season. Long-term effects are yet another critical issue in this respect. Whereas the measurement techniques of VOCs have evolved a lot, the interaction effects of different VOCs are slowly producing interesting results that might eventually become of interest to VCs.
Abonde et al. (2026) show that there is a kind of communication between different plants via VOCs, which has an impact on growth and defence mechanisms of some plants. Amateur botanists have always wondered about the anecdotal evidence that some plants or flowers grow well next to each other, whereas other ones seem to deter each other. For crops, this mechanism has been documented and more experimental research of this kind will corroborate the potential of, for example, “natural fertilizers” in future. Remember to think of VOCs the next time you experience scents from animals, plants or flowers as a wonderful research topic with VC potential.

Marilyn Monroe TM

The image and probably even the person of Marilyn Monroe has become a trademark of its own. Since the choice to change her name and outlook to become or be created as the objectified trademark of Marilyn Monroe, the financial interests to gain money using every image, sound or video have reached above average returns. The profits mostly accrue to those owning the commercial rights. At the occasion of her 100th birthday, this continued rent seeking keeps spinning.
It has been well documented that the early death at just 36 years of age is linked to her exploitation or “commodification” as a trademark rather than a person able to cope with the overloaded imagery of herself. Bookshops, even in 2026-6, decorate their windows with books with her image on the cover as eye catcher. As with few other persons, Marilyn Monroe stands for an objectified person where the property rights of the image keep being exploited long after her tragic death. (Image: Marilyn Monroe, tramage by Bruno James BdF, left and algorithmic on the right. Transbordeur 2026).

 

Nature as a concept

We all hold implicit or explicit concepts of nature in our minds. There are few countries that have “battled” over the course of history with changing and often “politicised” concepts of nature. The exhibition in the DHM “Deutsches Historisches Museum” on “Nature and German History, Faith – Biology – Power” is convincing with this cross-disciplinary approach to the subject. The chronological structure of the exhibition starts with Hildegard von Bingen’s vision of nature embedded into the huge diversity of plants with almost spiritual power. Admiration of plants and the animal world, however, became an economic resource just like gold and slavery during colonization, being followed by industrialization as the epitome of man’s power over nature. Counter movements have been on the rise in the 2nd half of the 20th century. Another power struggle over how and who defines the dominant concept of nature in the 21st century. As nuclear energy, bombs and waste redefined the long-term consequences of “treating” nature, the battles about the prevailing concept of nature intensify. The exhibition in Berlin 2026 is a fine example of a historical perspective on the relationship between society, nature and technology, where the concept of nature becomes a malleable concept between the other two players or systems. (Image: Metamorphosis of the silk moth, DHM 2026-5)

Litfaß Advertisement Column

Berlin has renovated some of its early say notice boards and advertising columns. The original „Litfaßsäule“ has already the round column shape where you clued a poster on the sirface so that it was visible to several persons interested to look and read. After more than 150 years after its invention, Berlin has digital advertising columns which resemble the original Litfaß design. Rather than the spectator walking around the column, the column now turns around in a steady manner so that nearby you can see the whole advertising content from all points in the neighborhood. Simple change, but a remarkable improvement in the reach of the advertisement. Retro-lighting increases the duration of the effects as well. Mass communication and commercial innovation can sometimes just improve on an existing marketing channel, and still reach a specifically targeted audience.  

Mem-flation

A recent addition to the repertoire of inflationary pressures is inflation due to real or supposed shortages of computer memory and microchips. Contrary to other forms of inflation which are induced by supply shortages (like fossil fuels) mem-flation is due to heavy actual and even more proposed investments in data centers, server farms, cloud storage and AI-driven computing capacities. Quantities and quality of microprocessors, which are essential parts in all these devices, might not be able to follow this demand-driven inflationary tendency. The hype around AI, therefore, is a major element in this likely overshooting market reaction. The current market trend is likely to last for another year as the already announced investments of the big data companies have been announced including 2027. The producers of NVIDIA, Samsung, TSMC, SK Hynix, Micron, ST Microelectronics, Infineon, Intel and AMD have realized huge profits from this demand-driven mem-flation.

Psych-inflation

The economic narrative and measurement of inflation is incomplete without the proper account of the psychology of the price building process and mechanisms. After the 2 previous oil-crises of 1973 and 1979, the panic about not having enough oil and derivatives within the coming months, has lead to prices increases almost instantly. Despite the fact that there is enough oil floating on ships and in pipelines for 3-6 months, depending on estimates, the psychological effect of being eventually short of oil creates “Psych-inflation”. Oil markets use the “Angst of disruption” to make additional profits on people and enterprises’ hoarding behavior. There are powerful interests to exploit such potential shortages as it is a suitable time to reap some extra profits, particularly for those who knew early about a likely military conflict.

Jobs First

The Berlin demonstration of the 1st of May has chosen to put „Jobs First“. Jobs before profits is a widely accepted claim by trade unions to highlight the importance of work in our societies. Particularly in times of robots and AI taking jobs away, this motto is well chosen as a principal risk in 2026. The current technological innovations seem to aim primarily at the maximization of profits for companies rather than the benefits for society as a whole.  The Berlin parade on the 1st of May managed to achieve a great mobilization, which is a great success for the labor movement and a demonstration of power and solidarity when in many countries basic employment rights and even the 1st of May as a social tradition is attacked.

Switch off

We have many associations with the imperative “switch off”. Depending on your background or state of mind, you might associate “to switch off” with a mental state, i.e. to calm down. Instead of buzzing about, juggling with multiple projects or deadlines at the same time, the reduction on a few major preoccupations can be achieved through a switch-off. In electrical engineering the switch, as switch-off or switch-on, is a key component of electrical circuits. In programming languages a key element is the switch implemented as an “if-condition” in form of “do if X=True”, in its easiest form.
Let us develop a social science corollary of a theoretical concept of “switch-off”. At times of energy shortages the switch-off option becomes an often overlooked or discarded option. Switch-off an engine to lower overall consumption of energy is a very powerful mechanisms. We do this manually by switching off lights, or as programmed or AI-assisted versions in modern homes. States might impose the switch-off of street lights or loud music after certain hours. In an energy crisis the switch-off option needs to be moved to center stage again as any MegaWattHour not consumed does not have to be (1) produced, (2) moved to local provision and (3) distributed. Additionally there is (4) less waste that has to be taken care of. Hence, the switch-off option is a fourfold win-win-win-win-situation. Who cares about this option as all 4 kinds of savings do not increase a standard measure of GDP in an economy? Broader social science perspectives may offer precious indications that “less can be more“.

Interests in failures

Decades or centuries after a successful or unsuccessful innovation, an evaluation of the reasons and circumstances of a temporary or permanent failure is informative. In the energy sector we observe another round of a power play in 2026. The more decentralized energy production and energy consumption models have been quickly put aside shortly after the oil crises of 1973 and 1979. The innovations using wind energy or solar energy of the 1980s have been discarded and were commonly considered as failures to provide cheap and reliable energy. An open international economy with expanding global markets for energy were perceived as a superior conventional solution. A country’s balance sheet of imports of energy and exports of higher value goods and services was the predominant economic rational and standard knowledge of the mainstream theory of trade. Other solutions, like a distributed “prosumer” model of energy might have ecological benefits, but would not show up in national GDP-statistics as a large part is home-produced energy and not accounted for in statistical measures of GDP, just like the home produced meals, health and care provided by mostly women. Societies, however, have a choice and an obligation to evaluate the interests in failures as economic and social development hinges on it in the medium to long run.

Time dependent failure

The collection of failures has an ambiguous relationship with time. Some innovations that are celebrated at a specific point in time shall be considered failures at some later point in time. The Musée des Arts et Metiers has an early version of a solar panel on display dating back to 1996 (see image below, Photowatt 1996). This example reflects the cycles of public as well as expert opinions about technical innovations that either are en vogue or at disgrace. Ecological, design and economic considerations enter into the consideration of what constitutes a failure. Claims of European energy sovereignty may additionally enter into the failure equation. The time horizon over which energy savings are generated is yet another element in the judgement. The more general perspective should take sustainability and depreciation of quality of an object into consideration. The Flops exhibition just scratches a bit on the surface of an important and rather complex issue of the relationship of society, technology and innovation.  Surely, there is more to come in terms of flops and failures, and this is okay in most cases.