The introduction of the Venice exhibition catalog summarizes the artistic approach by Joseph Kosuth as a form of presentation of thought. The title of the exhibition “The-exchange-value-of-language-has-fallen-to-zero” is a provocative critic of the use of language. The experience of AI’s use of language as data points and machine-human interface in form of chatbots makes any topic related to language even more interesting. The embeddedness of language and the context of content become intelligible through visualization(s). We owe to Kosuth the view that the modus operandi of art is to raise questions and enter into meaningful debates with people. Site-specific installations and the uniqueness of the conceptual idea distinguish his works of art. Language and image enter into a kind of symbiosis embedded into a local context. This is taking Wittgenstein’s philosophy seriously.















