Social networks have become the place to be. The need to distinguish the digital social networks from the social networks of people in the analog or “real” world is important, as we realize that many young persons seem to suffer from loneliness despite a hundred personal links in the digital social networks. This paradox of digital and non-digital social networks needs careful attention of researchers because of the opportunities and risks involved in the transferability of contacts from one network to another.
There is s a kind of “conversion rate” of digital contacts into face-to-face contacts and even purchases for marketing purposes in the world of business. The sociology of the virtual has to deal with these paradoxical social relationships and study the increasing phenomenon of being «alone together». Increasingly we are alone, but together. Over the life course this phenomenon and the digital social network paradox change as well.
To research such a topic we need rather intrusive, personal data and access to the digital traces of people as they construct and deconstruct either form of social networks.
