Each society has its sound. Each person lives in her/his sound cloud or bubble. Cities are generally noisy places, Lots of traffic, mobility and moves leave sound bytes all over the place. Each city though has its own sound and spectrum of frequencies. Libraries, museums, places of worship, all build their special atmosphere due to specific sound design. The Singing Project by Ayumi Paul (Gropiusbau Berlin) created its own sound environment. Reminding us to consciously design our exposure to and experience of sound is welcome. John Cage started to build his very own language of music, similar to Schoenberg, from scratch. His writings Empty Mind explain his view and techniques a bit. Starting with silence and the time between sounds we recreate our own sound experience. Notation of it comes second in place. only for the potential to repeat the experience notation is useful. But it is only one form of conservation for posterity. Noise canceling is the amazing tool from sound physics which allows you to neutralize noise by adding specific frequencies to noise which cancel out each other. Design your personal sound experience beyond noise if you like. Nature recordings or familiar person voices allow you immersive experiences when and where we want. your home sound can be everywhere nowadays. 
Action Verbs
Action words are in other words called action verbs. Each complete sentence has one. Hence, they are part and parcel of the basic construction of sentences.
“The purpose of an active verb is to create a clear, concise sentence. By using an active verb, you can eliminate unnecessary words and make your writing more direct. In addition to making your writing more concise, active verbs also add punch and clarity. They can make your writing more interesting and persuasive. Additionally, active verbs can create a sense of immediacy which is often useful in persuasive writing. When it comes to writing, there is nothing more important than using strong, active verbs. Not only do they make your writing more interesting and engaging, but they also convey a sense of confidence and authority. In addition to being more descriptive, active verbs also add a sense of movement and action to your writing. Rather than simply stating that something exists, you can use active verbs to show how it exists. For example, rather than saying “there is a chair in the room,” you could say “the chair sits in the corner of the room.” This may seem like a small change, but it can make a big difference in how your writing comes across. Finally, active verbs can also help to set the tone of your writing. If you want to convey a sense of wit and humour, then using playful, lighthearted verbs is a great way to do so. On the other hand, if you’re aiming for a more serious tone, then using powerful, authoritative verbs will help you achieve that.”
After the 3rd sentence this blog entry (Link) has been written by the artificial intelligence app “Neuroflash”. They promise that it is not just copy and paste, but rather written following some instructions I gave like title, table of content, style and then selected among several choices. It makes sense to me, although it is just like many other textbook entries I have found on the web. It may well serve as an introduction. Lazy journalists, priests or lawyers in case they do little research will be replaced soon by AI, who else, who is next? Big brother drafts the brave new world for us already. 
B for Balance
To reach a balance, to keep the balance or one’s balance, this highlights the process nature of balancing. Even the old tool of a balance (scale for weights) very much reflects the evening-out of the balancing process. It seems like a temporary balance most of the time. We might evolve from one level to another one. Especially imagining ourselves on a (body weight) balance in the morning and then throughout the year or years, this appears like a dynamic trajectory. The nature and/or nurture connection is evident. Beware to search for synonyms of “balance” on the internet. You get more than 3000 synonym (Link) meanings and 30 suggestions for definitions (Link) to contemplate on. I like the nice physical experience of balance and the simple (a bit nerdy) explanation of it. Economist get very excited about balance of payments and the ways to achieve equilibrium or equilibria. Balancing personal accounts can be a bit painful at times, but balancing in the arts gets our imagination going. Dancing is about balance most of the time. Playing with your own balance, the balance when 2 or more persons are in action, how not to be absorbed by such experiences. In music, the balance is a primary issue since Bach’s “wohltemperiertes Klavier” and balance and tension are the origin of much jazz. An image or photo might be balanced, certainly architecture is playing with or restricted by balancing acts. Herta Müller’s “Atemschaukel” has thrown us off balance for a while. History we study often with a concern for a balance of power. In peace and war times, the balance of power within and between countries or superpowers are a long-lasting research issue. At times when this balance is at risk or completely out-of-balance we are deeply concerned about the return of a balanced situation. Babies and children draw comfort from being balanced. Adults as well. Let’s try again (chanson). (balance22-venice -video). 
A for Action
The A is everywhere. A is the beginning of the Alphabet, Google is our new Alphabet, we just have not realised it. A simple A-rating in investment is not good enough, AA or AAA is the goal. All this calls for ACTION. Do not be stopped in your action by reading on “Action theory” by Parsons, Rational action is the basis of most economic reasoning before the behavioural turn of economics. It is commonly acknowledged now, that rational action might not always be as rational as we want to believe it is. “Frame selection” as theory to explain our choice of action is fashionable in the social sciences. Transforming values and intentions into actions is a big challenge. Many jokes turn around this issue, like intentions to get up early in the morning. Find out whether you are an actionable leader. You should have at least a few “actionable items” on your to-do-list. Of course, Microsoft recommends actionable items to improve our productivity while spending hours on emails.
Well, early philosophers already distinguished between “vita contemplativa” and “vita activa“. A lot is about finding the right balance here and Hannah Arendt’s differentiation of active life in labor, work and action. She puts emphasis on action as a way to distinguish ourselves from others. The same thought might lead to very different actions. Hence, acting on one’s belief or values could lead to very different policies for just 2 persons. Action Artists perform even in inaction. We are back to basic questions of democratic procedures as a form to moderate between different opinions or possible actions. Lots of other A-words come up now: ambiguity, anxiety, alienation, affirmation, affect, affection. In Greek, A might be associated with Apollo, In German with the famous “Angst”, but French is overriding all this with “Amour”.
Z for Zero
Zero is more than just a number. Originally the Zero=0 was a simple placeholder for higher order numbers. The concept of 0 is useful in calculus. The digital revolution is based on 0 – 1 systems. Beyond this, there is a philosophical sense to it as well. Think of nothing, black holes, empty space, “ground zero“. Emptiness might not be empty at all, as for those filling your empty space (ets) with an empty—log. In Philosophy the nihilists or nihilism reached a lot of prominence. “God is dead” leaves us with a void that asks for alternative solutions. Beware of simplistic answers. Study the origins of democracy and the need for freedom of expression as a basis for new concepts based on fundamental values.
“Zero”, the group of artists in “Zero foundation” have made a significant contribution to the development of art in post-war Europe. The catalogue of the exhibition in Amsterdam and Berlin 2015 inspires imagination beyond today. Time passes on to achieve zero-emissions. Zut alors, the last Z-word to finish the countdown 3-2-1-0, I guess. (P.99 zero catalogue 2015)
W for War
In Europe many people were lucky to live without the existential threat of war for a long time now. Putin has stopped this with his land-grabbing in Ukraine. We wonder why, what, when and where? War is back in our minds again. Members of the birth cohorts of the 1920s, 30s or early 40s have direct experience our traumatic memories related to war times. Some later born cohorts suffered from various forms of deprivation . Economic reconstruction or even so-called miracles may follow and can soften the traumatic experience, often by way of focusing attention on repair and new investments.
The work by James Hillman “A terrible love of war” has been a difficult read. To acknowledge that “war is normal” and our mindsets should take this into account, is hard to accept. Hillman cites Susan Sontag to state that “we cannot imagine how terrible war is – and how normal war can become”. We need a leap of imagination (p. 9) to grasp the mythical element about war which seems to be beyond the rational understanding of it. Greek tragedies told us, all along for more than 2000 years. The Romans exceled in it and German perfectionism and cold-bloodedness added the most horrible recent experience of war for millions of people. Memory and historical knowledge are important to activate recall for older and learning for younger generations. (short Video clip on war and UKR)
V for Value
Value in its singular form refers for most people to the value of things. Since Karl Marx we have been fighting about the surplus value of a worker’s work. Nowadays, we have to deal with speculation bubbles on the value of property or even basic elements of nutrition (Water, wheat, energy). Max Weber introduced us to the rigorous analysis of value judgements. In political science the plural “values” refers to basic human rights as fundamental values of humanity. Many other associations with the letter V pop up and arouse emotions: victory, video, view(s), vision, visit, voice, vote, vulnerability.
Creating lasting value seems to transform itself into part of our system of values later on. The longitudinal dimension of value is often neglected, particularly in the short-term focus of much of economic reasoning. Value over time, in addition to the distribution question, or as part of distribution over time, excites researchers of inequality and policy design for generations. Approaching the end of the alphabet increases the stakes of the “endgame”, it seems. Value for me, might not be of value for others. I hope you have found a person that values much of the same as you do yourself.
Interpersonal value, value exchange and intertemporal value are own fields of research. Since the Scottish enlightenment and Adam Smith’s work on “The theory of moral sentiments (TMS)”, reciprocity in value exchange has been an issue, well before the utilitarian turn in his own writings on “The wealth of nations”. Even Adam Smith refers to happiness and interest as a kind of value and “very laudable principles of actions” (part VII.ii.3.15 in TMS).
Children learn and experience value as natural part of growing up. Material things which you valued highly as toddler, you are ready to trash or exchange a couple of years later at much lower prices. Above which monetary value are you ready to trade in your humanitarian values? Never? History and bargaining theory is full of experiments and experiences that teach us otherwise. Corruption is the prominent example of exchanging or trading material value against immaterial values. Reading Kwame Anthony Appiah on “Experiments in ethics” is highly instructive. This bring me back to the economist joke I used to tell in lectures: You know that you’re an economist, if you ask your child, whether s/he prefers 20 Euros in cash, a trip to an adventure park later, a basket ball set or a pizza party for the next birthday. Economists do all this to find out about the value of each item, the preferences, the time frame of delayed reward or discounting of value also called the net-present value. Reading up to here is equal to the value of, maybe, an online bachelor in economics or social science. In your very own life review of learnings you then can estimate the value of your readings to you, your community or humanity. Alternatively, enjoy the joy of just living in peace with optimism. 
S for Society
At least since the “Greek Polis” became a subject of science, the study of society has filled libraries around the world. To catch up with the social sciences view on society, we may start with foundations based on Max Weber, Niklas Luhmann, Jürgen Habermas, Ulrich Beck to then move on to my predilection with micro-level foundation of social theory based on work from James Coleman. The history of sociological ideas runs from the protestant work ethic, autopoiesis in systems theory, ethics of discourse and communicative action, risk management to “1 to 1 relationships” as pillars of theorising about society. 10.000 pages later on, you might still ask yourself the question: what practical knowledge have I gained from this. Well let’s see. Imagine you want to learn about a friend and whether s/he is really a friend. Nowadays we would start with an online-search to find profiles of a person (facebook, Instagram, linked-in, twitter, twitch, mastodon). When the first entries pop-up, we start to learn about interests, looks, friends and preferences of the person. In which social media the person is (or not) participating tells a lot. We start to build an image of the person and her/his networks and communities. Soon we start comparing the person’s world reference framework with our set of values and characteristics. Welcome to thinking about society in small, and interactions within society or between groups of society. Adding some solid knowledge about statistics and you’re ready to start the science of society.
Yet, so many still open questions. When talking about society, we have to think about the trend of individualisation and ways to keep society together despite increasing plurality of life courses. “Solitude versus loneliness” is as much a social as it is an individual based issue. Community-building with inclusion, staying-on and exclusion processes have to be studied in detail. The whole process of civilisation or the study of suicide has been a sociological topic since its inception by Emile Durkheim. Imagineering is an additional tool to speculate in a systematic way about the past and future of society. That’s where all the arts come into the picture as well. The history of art is full of perspectives on society, its splendour, the misery of individuals, communities and societies. An emotional starting point is a very valid starting point, the science of society then moves on to abstraction and generalisations as well. The challenge is, to capture audiences emotionally, with short reflections on society. 
R for Repairing
Without noticing for many people, we have shifted into the repair mode. Our planet needs repair work. Well beyond the less plastic, CO2, less oil, gaz and pollution in general, we have to actively repair what we have damaged, certainly since the industrial revolution. With nuclear waste we have entered into a phase, in which repairing is not really feasible. Areas around Tschernobyl and Fukushima speak for themselves. However, we seem to leave the repairing to future generations. Whereas for us currently it is an option, later on it will be an obligation.
The bionic interest has already turned to the Axolotl and Polycarpa mytiligera. Both species can repair themselves after the loss or a malfunctioning part of their body. Rather than producing externally, growing the spare part is a promising healing device. Nature provides many fabulous insights, if we were able to preserve the biodiversity. Repairing biodiversity is difficult, impossible for lost species which we do not even really know. Start to repair and build awareness that repairing can be fun. Beyond the gender stereotypes, women repair cars, men repair clothes, we have to learn from each other how to use our repair knowledge for many other things and devices. This applies even to our social, legal and economic systems.
In addition to reimagining, we need repairing everywhere. I have lots of stuff to repair at home. When do you start repairing? Welcome to the next trend: the joy to repair, repairs even joy. 
P for Policy
Politics and policy are key elements of democracy. Agreeing that we might strongly disagree, is a virtue of democracy, particularly in order to avoid a confrontation using force. Dialectic thinking builds on the confrontation of opposite opinions originating even of the same factual knowledge. Based on different theories the same evidence will be interpreted differently. Hence, in the field of politics, where disagreement is part and parcel of the game to build majorities, policies will change. This then leads to the belief that we need a policy in each and every subject of the alphabetical list we are about to create. There is a high risk, if you are not having a digital security policy, you will be at high risks that crucial infrastructure might not work in case of a major internal or external conflict. Candide in his small garden might run out of water to water the plants or climate change is threatening the species growing until recently. Young startups, just like ageing enterprises, persons or societies need a policy to take care of survival, not only of the fittest. As the challenges and stakes of humanity rise fast, a revival of the policy sciences is dearly needed before the pervasive skill shortages creap into the fields of social sciences as well. 