Online publishing offers much more flexible forms of publishing. Even traditional book formats can be organized in new ways. Instead of a fixed sequence of chapters, paragraphs or blog entries, the sequence becomes a matter of choice. Either in the author’s hand or in the hands of readers, the cruising through content allows very individual experiences of what still is the same content. Just as learning, which is ultimately an individualized process, the reading or scrolling through content creates singular experiences with the content. Several choices of more in depth reading should keep the reader interesting to dig further along the personal knowledge trajectory according to own prior interests.
The motivation of a person to read depends on the reader’s own interests and current situation or context. The “state of mind” constitutes the willingness to stop at certain pages or entries. The search function, keywords or tags allow to deviate from an author’s intended sequence of chapters. An online textbook has easy entry and exit points. They are not predetermined. The risk, however, is that the reader stops at a point without loose ends, somehow in expectation of a conclusion of a succinct summary. That’s probably the easiest job for any AI system, based on a series of entries.
However, the joy of the journey through knowledge gets lost through the use of AI as a short cut. Just like physical exercise rewards you with additional strength, mental exercise keeps us healthy.
Traditional predefined sequences – like books, e-books or flip-books are also available on this webpage either through the post archive or the continuously growing books, e-books or flip-books page. 
Californication
In a song by the „Red Hot Chili Peppers“ the term californication appeared for the first time as far as I remember. This song is rather critical of the superficial californian way of life. The belief in the dream that you may get rich quickly in California has suffered another blow wit the thousands of homes burned in the wild fires in January 2025. Dry and arid areas are spreading and the lack of water makes it very hard for firefighters to protect homes, particularly in difficult to reach valleys. Stormy weather adds to the speed of fire spreading. All these elements are predictable additional risk of climate change. Californication is the old and new word to describe a trend of acceptance of increasing climate risks by at the same time neglect of environmental precaution. Hollywood is just around the corner there and the film industry might come up with some other narratives than just the previous californian dream. Get rich fast, then run away. Sustainability is a more difficult concept and yet it keeps getting more and more attention. 
Enshittification
Don’t laugh. This is a very serious scientific term to describe the way social media function in the 21st century. The scientific reference goes back to 2025 and article in “Science” by Kai Kupferschmidt. Twitter, now eXit, like most other social media platforms uses algorithms that select posts for you from the millions of posts that are likely to induce a reaction from you, which prolongs your time on the platform. Additionally, eXit Twitter applies an algorithm that prioritizes accounts with already a huge followership, which makes these accounts even bigger. The result is an increasing inequality in attention to info, facts, fake news, but also revenue for the platform owners through more advertisements. As hate speech and fake news are commonly perceived as shit, many social media are happy to spread more shitty things on their platforms as this generates more money for the platform as well. In short, enshittification happens sooner or later to most platforms and we all suffer from this. As user of these platforms, it is hard to escape from this process, as most platforms tend to “convert” to enshittification at some later point in their life cycle, unlike babies who manage to quit this phase after a few months. A move to Bluesky might be indicated, but there is no guarantee that the same process will just happen again. Mastodon is another small twitter-like platform that like Bluesky offers a more open approach to its governing algorithms and a more controlled access in the registration process.
To avoid enshittification, we have to be ready to move away from one platform to another one, just like changing bank accounts or club memberships. Make sure to take most of your friends with you and there are already tools for this online as well. Enjoy the safe online life again on another platform or consume more of the traditional media like newspapers, radio or tv with proven quality. (Image: extract from Jan Steen, 1625-1679, The Rhetoricians – “In liefde vrij”, MRBAB) 
Science and Fiction
We associate with science and fiction the extrapolation of scientific trends into some futuristic settings. The most striking examples of science fiction in novels or video use some scientific findings (dinosaurs, genetic engineering) and project this knowledge into another fictional setting. The usual personal relationships follow rather predictable plots of romance, deception, violence or war.
The novel “Wellness” (Hill 2024) is also a kind of science fiction as it is based on social science evidence and builds its fictional plot firmly embedded into the social and psychological research. The attachment of references (and defending the print of those in translation) underlines the commitment to write a new type of “social science fiction”.
In this innovative style the scientific basis of psychology and sociology is then extrapolated into a fictional arrangement. Research on subjective well-being with the U-shaped form over the life course and the extrapolation of the placebo effect, which is instrumentalized for a business, derive from key topics in the social sciences. In fact, the novel and the background scientific literature in the bibliography could well figure in a social science course at university entry level. These readings constitute a 360-degree-view on personal development and social structures. Of course, social sciences move on and add new evidence on an almost daily basis, but the selection and arrangement of the characters create an innovative social science fiction, without some unrealistic technological extrapolation.
It strangely feels like we are already part of this social science fiction (compare “Klara and the sun” by Ishiguro) as politicians advocate and campaign with placebo topics in elections and project us into some more happy past or future.
The social science fiction of Nathan Hill resembles for me the great utopian novel by George Orwell “1984” published in 1948. A title “2032” instead of “Wellness” could have worked quite well, as the first edition of Nathan Hill’s social science fiction was published already in 2023. (Image: Extract of: Lo Spagnolo, 1665-1747, Hecuba makes Polymnestor blind, MRBAB).
Not learning
For decades our attention has been focused on how learning works. However, at the beginning of 2025 it might be more important to shift our focus of learning research on “not learning”. Recent research on learning includes the study of “social learning” of mice (Winiarski et al. 2025) and the related brain mechanisms that are involved in social learning like the prelimbic cortex.
For our human societies we also rely to a great deal on social learning. In mice, however, the disruption of the prelimbic cortex causes mice to no longer seek “social information related to rewards” from other mice. In Eco-HAB cages these mice follow their scent capabilities to “sort” their information seeking from for example higher “social status animals”. This tested reward seeking behavior allows clues to how learning works. The intervention to disrupt the synaptic plasticity in a later phase of the experiment reveals less social learning from the network social information and fewer contributions to the social network.
Only intact neural plasticity in the prelimbic cortex ensures the maintaining of the social structure. Of course it is highly questionable, whether these results based on animal experiments tell us anything about social structure and social learning in other mammals, but there might be reasons to search for explanations of “no social learning” in humans as well. 
Review Year
It is a nice common practice to wish „A happy New Year“ to people at the beginning of another calendar year. It is also a good practice to review the last twelve months yourself or with friends. We spend,however, much less time to listen to friendly or enemy fire as a kind of evaluation of what were the successes and failures of last year. In monarchies in the middle ages a clown or a fool was allowed to present criticisms with funny packaging. Nowadays, comedians have taken over this important role to review experiences and policies that worked or went awfully wrong. All media join in in this tradition and summarize what happened before the next busy months take over. Yes, it is important to devote time to this procedure. There is a risk that it becomes „the same procedure as every year“, but it is never to late to learn from failures or simple mistakes. Failed last year, fail better next year. 
Investment Disinvestment
Asume we live in a world of fixed amounts of investments. The option to invest in a new project or product will automatically reduce the amount of investment in another product. The investment decision, therefore, is subject to opportunity costs. A recent study by Naci et al. (2025) applies this rationale to the investment in new drugs compared to financing other traditional treatments. The results for the U.K between 2000 and 2020 revealed that the „quality-adjusted life-years (QALYs)“ is not in favor of the investment in new drugs. The relatively small numbers of beneficiaries of the new drugs is compared to the many other persons who could have benefited from the less costly previous treatment. Investment in one new drug causes disinvestment in other ones. The overall balance for the UK turned out to be negative. Particularly the disinvestment in prevention of diseases appears to have very detrimental effects in view of the results based on this study. Preventative measures are relatively cheap compared to the estimated 20.000 pounds for one additional quality adjusted year of life for a new drug. The message is: choose your health investments wisely to avoid ever rising health costs and health insurance. (Image: rest room Belgium) 
No tobacco Sweden
Sweden is the forerunner as country with the lowest number of smokers across Europe and probably even the world with only 5% of the population 16 years and older. The success of these public health policies is due to banning smoking not only form pubs and restaurants, but also outside in the surroundings of public spaces like schools, playgrounds, train stations and sports facilities. These policies work quite well and the effects of discouraging smoking in public is reduced to a minimum rather than the normal encounter.
Health of the other persons and children passing through these areas is not the only goal. A new estimate of lost days or years due to smoking based on a study from England shows that “each cigarette smoked reduces the smoker’s life by about 20 minutes (17 for men, 22 for women, LINK to study). Of course, there is a huge variance and other work and life conditions that play an important role as well, but the broad average estimate is a nice way of talking about statistics. The basis of the estimate is for those who stop smoking and not those reducing their tobacco intake by some percentage or replacement product.
In the Belgian football stadium (image below 2024) in Brussels the No tobacco sign is well placed to make parents of children and youth understand the challenge ahead. Good resolutions are assisted by gentle regular reminders as well. 
More Battles
In 2025 we continue with the same battles as in the previous year. However, the way armies fight military battles has evolved. New types of weapons like drones have entered the stage. These precision weapons (Horowitz, 2024) have the advantage to be not only less costly than other heavy mass and costly artillery, they can also be guided in swarms to their targets. A further advantage is the steering of drones needs differently qualified persons rather than advancing with heavy armored vehicles on battlefields. Upskilling of defense forces is an important side effect. Jamming technology of radio frequencies was applied before, nowadays this has turned into a crucial defense strategy to intercept and derail drones and rockets off their intended targets.
Other than heavy weight arms, even laser beams enter the arsenal of weapons, if targets are sufficiently static in nature. These high-energy beams are still more in the research and testing realm rather than used on the battle field, but it becomes clear that research capacities play and played an important role throughout military history. The next generation of robots, not only in production processes, but more those walking on the battlefields is likely to change wars to less manned interventions. The technological innovations shall further move the spiral of new generations of weapons forward. Fewer soldiers, but more robots in the air, at sea and on the ground might increase the risks of “restrained”, less costly, but longer duration conflicts across the globe.
I always thought of robots as rescue robots to save lives. The flip side of the coin, however, is destruction before rescue as well. Technology can be put to both purposes. It is us who decide, which one takes the upper hand. 
Happy Year
- Happy Past Year? Happy New Year! Happiness is the driving force behind most endeavors for all people beyond the needs of subsistence. Even if many believe that money makes the world go round, the thrive for happiness is soon overriding the comparatively simple pleasures money can buy. A Bistro in Berlin in the middle of a park has the entry reception entitled „zum Glück“. An excellent wish for the New Year and a chance to review the „glückliche Momente“, the happy moments of last year.
