The animation festival “Anima” in Brussels is a good chance to catch up with new trends in the field (teasers). AR and VR animation is taking the first few time slots there as well. As much as it is important to allow visits behind the scene in opera houses, it is part of our common knowledge to understand the creation of animated films. This pedagogic mission is taken seriously at “Anima”. Taking the example of the animation “Un amour de cochon“, with several farm stages where Babs and Oink are exposed in the original small scale production scenery for the animation. However, it needs a lot of professionals to let a story come alive (Images below).
The short AR films represented seem to get carried away with futuristic city and landscape designs, which you experience in 360° turning your head with the heavy headset. Beyond the futuristic, historic or folkish settings chosen, the intended message, narrative or story is key. A metaverse immersion experience alone is tedious, if there is not a strong emotion or message connected to the immersive images. Sitting at the bar in front of a virtual drink is a bit dry, but the Paul Klee experience conveys a terrifying message. Totalitarian regimes use unimaginable brutality in wars and against their own people and artists. This has not changed. Animations catch specific (younger) audiences and therefore we surely will have more of this kind of imagination become real, or virtual or a real virtual experience.