Don’t laugh. This is a very serious scientific term to describe the way social media function in the 21st century. The scientific reference goes back to 2025 and article in “Science” by Kai Kupferschmidt. Twitter, now eXit, like most other social media platforms uses algorithms that select posts for you from the millions of posts that are likely to induce a reaction from you, which prolongs your time on the platform. Additionally, eXit Twitter applies an algorithm that prioritizes accounts with already a huge followership, which makes these accounts even bigger. The result is an increasing inequality in attention to info, facts, fake news, but also revenue for the platform owners through more advertisements. As hate speech and fake news are commonly perceived as shit, many social media are happy to spread more shitty things on their platforms as this generates more money for the platform as well. In short, enshittification happens sooner or later to most platforms and we all suffer from this. As user of these platforms, it is hard to escape from this process, as most platforms tend to “convert” to enshittification at some later point in their life cycle, unlike babies who manage to quit this phase after a few months. A move to Bluesky might be indicated, but there is no guarantee that the same process will just happen again. Mastodon is another small twitter-like platform that like Bluesky offers a more open approach to its governing algorithms and a more controlled access in the registration process.
To avoid enshittification, we have to be ready to move away from one platform to another one, just like changing bank accounts or club memberships. Make sure to take most of your friends with you and there are already tools for this online as well. Enjoy the safe online life again on another platform or consume more of the traditional media like newspapers, radio or tv with proven quality. (Image: extract from Jan Steen, 1625-1679, The Rhetoricians – “In liefde vrij”, MRBAB)
Twitter Retreat
There are many migrating species in nature. Birds form a large part of the them. This follows a kind of annual or seasonal pattern. Depending on the migration experience and dangers some, sometimes many don’t come back. This seems to describe the migration experience of the tweeting bird called twitter. Changing the name from Twitter to X, whereby X for maths-oriented people stands for a variable name that can be filled with any value. For the cinema industry X stands for x-rated adult only content and has rather obnoxious content. This might hold for web content as well.
Online through “https://netzpolitik.org/2023/x-odus-immer-mehr-medien-machen-schluss-mit-twitter/ the disastrous consequences of harsh human resource policies and lack of political sensitivity can be followed. Multiplying biased opinions of right-wing extremists, the platform has been highjacked and many tweeting birds leave or have left already.
Leaving is not easy though. People and enterprises have invested substantial amounts of money into tweeting and software developers have created specialised features to make it easy to spread press releases or info via these add-on services. I myself benefitted from services to show my tweets on my webpage or to easily publish info or links to the webpage. As of now, with migrating away most of these investments will be lost. It was smooth and easy, but now we start this all over again with other comparable platforms and assistance from developers. Mastodon and Bluesky are on the rise as alternative platforms and most likely we shall use both for some time just like Netzpolitik and many others. If already 1/3 of users intend to leave Twitter/X the impact of big advertisers leaving the platform has even more impact. After all they pay for reaching potentially millions of platform users, but now they reach only a steeply biased subset of previous users. Deleting the Twitter/X app saves you from other potential unwanted monitoring or tracking. Only the addresses on Mastodon for example are a bit longer like @mastodon.social@klausschoemann. Decentral monitoring of illicit undesirable content has advantages and disadvantages. We shall have to monitor this a bit ourselves and contribute more actively to save such platforms from bad weather or seasonal migration.