There are lots of ways to memorize the alphabet. We sing the alphabet with children to trick them from an early age into learning something useful, even if they do not fully grasp the immense power of the 26 signs or letters they are about to learn. It is a tool to construct images and stories of your own and exchange with others in speaking or writing. We have come full circle with the subjects/objects addressed from C to A, more commonly described as from A to Z. With 26 subjects we have a long story already. With each different starting point from the alphabet a new story might be told. Proceeding in reverse order, from any letter, taking couples of letters as in the figure below yields a whole lot of new combinations to be defined. Taking 3 words from the alphabetical list is already a complex issue. Starting from a randomly chosen letter allows lots of additional combinations and topics. We start to grasp the difficulty a computer will encounter when constructing own definitions. Huge data bases of dictionaries will teach the programme to discard apparently meaningless combinations. However, humans might just enjoy creating new combinations. Machines don’t laugh, yet. Teaching artificial intelligence to produce jokes is probably a very difficult task. For the time being, we just continue to construct sequences of words, like the German language is perfect to do so, producing endless jokes with damn serious matter in the “Bundestag“: -Aufwendungsersatzansprüche, -Asylbewerberleistungsgesetz, -Brennstoffemissionshandelsgesetz, -Beweislastumkehr, -BeitragsbemessungsgrenzeUmrechnungswert (okay, I made up the last one). 
ABC Overview
Digital formats allow flexible organization of lists like alphabetical lists. Opening several pages, at the same time, of the same dictionary is easily feasible. In science the proceeding in this way is coined the inductive method. The entries of each letter stand on their own, but jointly they form a whole set of topics. Random choice is facilitated this way. New sequences or preferences of topics are the way forward. Alphabetical order or chronological order are only one out of many variants of possible sequences. Chose your own 3 favourite topics, maybe. On a big computer screen you might even organize your own poster – beam it on the wall – walk in the virtual exhibition of the metaverse with it. It could feel like you are strolling within parts of my brain. Frightening? For whom? The universe is within us.
| action | health | optimism | value |
| balance | imagination | policy | war |
| corruption | joy | question | xeno |
| democracy | knowledge | repairing | yinyang |
| enterprise | law | society | zero |
| freedom | memory | time | |
| god | nature | union |
B for Balance
To reach a balance, to keep the balance or one’s balance, this highlights the process nature of balancing. Even the old tool of a balance (scale for weights) very much reflects the evening-out of the balancing process. It seems like a temporary balance most of the time. We might evolve from one level to another one. Especially imagining ourselves on a (body weight) balance in the morning and then throughout the year or years, this appears like a dynamic trajectory. The nature and/or nurture connection is evident. Beware to search for synonyms of “balance” on the internet. You get more than 3000 synonym (Link) meanings and 30 suggestions for definitions (Link) to contemplate on. I like the nice physical experience of balance and the simple (a bit nerdy) explanation of it. Economist get very excited about balance of payments and the ways to achieve equilibrium or equilibria. Balancing personal accounts can be a bit painful at times, but balancing in the arts gets our imagination going. Dancing is about balance most of the time. Playing with your own balance, the balance when 2 or more persons are in action, how not to be absorbed by such experiences. In music, the balance is a primary issue since Bach’s “wohltemperiertes Klavier” and balance and tension are the origin of much jazz. An image or photo might be balanced, certainly architecture is playing with or restricted by balancing acts. Herta Müller’s “Atemschaukel” has thrown us off balance for a while. History we study often with a concern for a balance of power. In peace and war times, the balance of power within and between countries or superpowers are a long-lasting research issue. At times when this balance is at risk or completely out-of-balance we are deeply concerned about the return of a balanced situation. Babies and children draw comfort from being balanced. Adults as well. Let’s try again (chanson). (balance22-venice -video). 
A for Action
The A is everywhere. A is the beginning of the Alphabet, Google is our new Alphabet, we just have not realised it. A simple A-rating in investment is not good enough, AA or AAA is the goal. All this calls for ACTION. Do not be stopped in your action by reading on “Action theory” by Parsons, Rational action is the basis of most economic reasoning before the behavioural turn of economics. It is commonly acknowledged now, that rational action might not always be as rational as we want to believe it is. “Frame selection” as theory to explain our choice of action is fashionable in the social sciences. Transforming values and intentions into actions is a big challenge. Many jokes turn around this issue, like intentions to get up early in the morning. Find out whether you are an actionable leader. You should have at least a few “actionable items” on your to-do-list. Of course, Microsoft recommends actionable items to improve our productivity while spending hours on emails.
Well, early philosophers already distinguished between “vita contemplativa” and “vita activa“. A lot is about finding the right balance here and Hannah Arendt’s differentiation of active life in labor, work and action. She puts emphasis on action as a way to distinguish ourselves from others. The same thought might lead to very different actions. Hence, acting on one’s belief or values could lead to very different policies for just 2 persons. Action Artists perform even in inaction. We are back to basic questions of democratic procedures as a form to moderate between different opinions or possible actions. Lots of other A-words come up now: ambiguity, anxiety, alienation, affirmation, affect, affection. In Greek, A might be associated with Apollo, In German with the famous “Angst”, but French is overriding all this with “Amour”.
Z for Zero
Zero is more than just a number. Originally the Zero=0 was a simple placeholder for higher order numbers. The concept of 0 is useful in calculus. The digital revolution is based on 0 – 1 systems. Beyond this, there is a philosophical sense to it as well. Think of nothing, black holes, empty space, “ground zero“. Emptiness might not be empty at all, as for those filling your empty space (ets) with an empty—log. In Philosophy the nihilists or nihilism reached a lot of prominence. “God is dead” leaves us with a void that asks for alternative solutions. Beware of simplistic answers. Study the origins of democracy and the need for freedom of expression as a basis for new concepts based on fundamental values.
“Zero”, the group of artists in “Zero foundation” have made a significant contribution to the development of art in post-war Europe. The catalogue of the exhibition in Amsterdam and Berlin 2015 inspires imagination beyond today. Time passes on to achieve zero-emissions. Zut alors, the last Z-word to finish the countdown 3-2-1-0, I guess. (P.99 zero catalogue 2015)
Y for YinYang
Y in maths stands for the phenomenon that is to be explained. If you are lucky, it is just one single Y. To explain this phenomenon, we usually have a multitude of different X-es and some random chance element. To complicate things a bit, we have X running over time. Example: Happiness at retirement age (66) might be explained by your earnings over years and marital unions/separations over time plus health over time and other random, not specified elements.
In my understanding of the YinYang philosophy of balancing the complementary of Yin and Yang, I probably should have thrived for a balance of earnings and health throughout my working life, to arrive at a happy retirement. Balancing not only among the X-es, but also between X and Y might even out the excitement about retirement. Additionally, this reasoning leads us to the more complicated case of multiple Y-s and multiple X-es. We can image the optimisation issue of y for 2 persons rather than just 1. Now, the maths starts to get more complicated without being complex in the mathematical sense. If you can solve such equations in statistics using different forms of random and not- so-random error terms, yr doomed for a Nobel medal in economics. What the heck, man this has to do with Yin and Yang? Beware of your work-life balance, be selective, I suppose. Breathe carefully, repair (YoYi) and read up on Chinese philosophy and maybe TCM, short for Traditional Chinese Medicine. Let’s try to re-balance in a lot of life-domains. We know our Western way of life (CO2) is not sustainable. Imagine 1 billion Europeans driving a diesel car on this planet and you have an idea about what hell might be like. An open mind to the Yin and Yang philosophy could be helpful for us, just as much as it would be for the leading Chinese politicians and their policies. Yes, Y in French is much more common than in other languages “Y avait …” is the beginning of chansons (ex 1 Aufray, ex 2 Kaas, portrait). Drawing YinYang using formulas is a bit like drawing or painting mandalas. It helps your inner balance. I am not quite there yet. 
X for Xeno
Xeno is the root of the much more commonly used words of xenophobia or xenophilia. Xenos, in its Greek original, just means guest, strangeness or coming from another place. With the awareness of coming from another place or dreaming of another place we create the link Xeno-link to migration. Everybody knows about migration experiences, be they just from one village to the neighbouring one, rural- urban migration or beyond language or legal boundaries. Interesting new perspectives on the issue are rare. To view migration from an optimism or pessimism angle is a bit like a Picasso-like view on the century-old topic. Beyond out-migration and in-migration there is the population left behind in the villages, regions, countries or nations. Optimism seems to guide the outmigrants. Realizing to become viewed and stigmatised as an immigrant might reduce optimism considerably. Pessimism might spread among the persons who do not succeed locally or to migrate in those sending regions or countries. Migration is a selection process of multiple forms. The western view of in-migration has for most parts focused on labour market related preferences. Skill shortages urge us to accept the “being somehow different” more easily. Learning to cope with this is called “intercultural competence”. In Berlin this is accessible through learning-by-doing or going to cultural events. Even there, 2 further steps are needed:
First step ahead, have more diversity everywhere, including so-called high art or centers of excellence (video xeno video22). Second step, consider it strange, if diversity is not the standard or part of day-to-day or normal life.
The performance of Mozart’s opera “Mitridate” at the Deutsche Staatsoper with performers and creators (booklet!) from all continents might be a good start to nourish xenophilia instead of xenophobia.
W for War
In Europe many people were lucky to live without the existential threat of war for a long time now. Putin has stopped this with his land-grabbing in Ukraine. We wonder why, what, when and where? War is back in our minds again. Members of the birth cohorts of the 1920s, 30s or early 40s have direct experience our traumatic memories related to war times. Some later born cohorts suffered from various forms of deprivation . Economic reconstruction or even so-called miracles may follow and can soften the traumatic experience, often by way of focusing attention on repair and new investments.
The work by James Hillman “A terrible love of war” has been a difficult read. To acknowledge that “war is normal” and our mindsets should take this into account, is hard to accept. Hillman cites Susan Sontag to state that “we cannot imagine how terrible war is – and how normal war can become”. We need a leap of imagination (p. 9) to grasp the mythical element about war which seems to be beyond the rational understanding of it. Greek tragedies told us, all along for more than 2000 years. The Romans exceled in it and German perfectionism and cold-bloodedness added the most horrible recent experience of war for millions of people. Memory and historical knowledge are important to activate recall for older and learning for younger generations. (short Video clip on war and UKR)
V for Value
Value in its singular form refers for most people to the value of things. Since Karl Marx we have been fighting about the surplus value of a worker’s work. Nowadays, we have to deal with speculation bubbles on the value of property or even basic elements of nutrition (Water, wheat, energy). Max Weber introduced us to the rigorous analysis of value judgements. In political science the plural “values” refers to basic human rights as fundamental values of humanity. Many other associations with the letter V pop up and arouse emotions: victory, video, view(s), vision, visit, voice, vote, vulnerability.
Creating lasting value seems to transform itself into part of our system of values later on. The longitudinal dimension of value is often neglected, particularly in the short-term focus of much of economic reasoning. Value over time, in addition to the distribution question, or as part of distribution over time, excites researchers of inequality and policy design for generations. Approaching the end of the alphabet increases the stakes of the “endgame”, it seems. Value for me, might not be of value for others. I hope you have found a person that values much of the same as you do yourself.
Interpersonal value, value exchange and intertemporal value are own fields of research. Since the Scottish enlightenment and Adam Smith’s work on “The theory of moral sentiments (TMS)”, reciprocity in value exchange has been an issue, well before the utilitarian turn in his own writings on “The wealth of nations”. Even Adam Smith refers to happiness and interest as a kind of value and “very laudable principles of actions” (part VII.ii.3.15 in TMS).
Children learn and experience value as natural part of growing up. Material things which you valued highly as toddler, you are ready to trash or exchange a couple of years later at much lower prices. Above which monetary value are you ready to trade in your humanitarian values? Never? History and bargaining theory is full of experiments and experiences that teach us otherwise. Corruption is the prominent example of exchanging or trading material value against immaterial values. Reading Kwame Anthony Appiah on “Experiments in ethics” is highly instructive. This bring me back to the economist joke I used to tell in lectures: You know that you’re an economist, if you ask your child, whether s/he prefers 20 Euros in cash, a trip to an adventure park later, a basket ball set or a pizza party for the next birthday. Economists do all this to find out about the value of each item, the preferences, the time frame of delayed reward or discounting of value also called the net-present value. Reading up to here is equal to the value of, maybe, an online bachelor in economics or social science. In your very own life review of learnings you then can estimate the value of your readings to you, your community or humanity. Alternatively, enjoy the joy of just living in peace with optimism. 
U for Union
Union, understanding, undo, unknown, uncertainty, universe, urbanization, use, u-turn. All those u-words spark imagination. Additionally, the short forms of u as abbreviation for you, ur = your, youth and smartphone typing are creating for us abbreviations to communicate even faster and shorter via social media. Union is my favourite of this list for several reasons: (1) Marital union, passionate topic not only for family sociologists, (2) trade unions, as collective form to organize solidarity in and across societies, (3) European Union, the formidable tool to create, conserve and ensure peaceful developments in Europe. We have to prolong this list with the union jack, the united states, the united nations and …, please continue the list.
For me, in union I see a whole film running, a process proceeding, or persons uniting. Unionization, just like two persons deciding to pass more time together, has some magic in it. Match making is the modern term for it. No Union without reunion, dissolving a union might be part of the process as well, as painful it can turn out to be. Most of the times we grow throughout the process. Forming a union, in all senses of the word and of all sorts of forms, is a kind of teleological urge of us as a species. We share this with many animals but have also developed strategies and weapons to force others into union. Unfortunately, no u-word without its potential to be used in the sense of abuse. Unite to defend the union of fans of unions. (Evolution of Union of Tweets own Video 12-2022). IMG_4611