A for Action

The A is everywhere. A is the beginning of the Alphabet, Google is our new Alphabet, we just have not realised it. A simple A-rating in investment is not good enough, AA or AAA is the goal. All this calls for ACTION. Do not be stopped in your action by reading on “Action theory” by Parsons, Rational action is the basis of most economic reasoning before the behavioural turn of economics. It is commonly acknowledged now, that rational action might not always be as rational as we want to believe it is. “Frame selection” as theory to explain our choice of action is fashionable in the social sciences. Transforming values and intentions into actions is a big challenge. Many jokes turn around this issue, like intentions to get up early in the morning. Find out whether you are an actionable leader. You should have at least a few “actionable items” on your to-do-list. Of course, Microsoft recommends actionable items to improve our productivity while spending hours on emails.
Well, early philosophers already distinguished between “vita contemplativa” and “vita activa“. A lot is about finding the right balance here and Hannah Arendt’s differentiation of active life in labor, work and action. She puts emphasis on action as a way to distinguish ourselves from others. The same thought might lead to very different actions. Hence, acting on one’s belief or values could lead to very different policies for just 2 persons. Action Artists perform even in inaction. We are back to basic questions of democratic  procedures as a form to moderate between different opinions or possible actions. Lots of other A-words come up now: ambiguity, anxiety, alienation, affirmation, affect, affection. In Greek, A might be associated with Apollo, In German with the famous “Angst”, but French is overriding all this with “Amour”.