The study published in PNAS in May 2023 is demonstrating the loss in bio-diversity with respect to birds over last few decades. Our economic growth has caused considerable costs. Some of these costs we shall never be able to make up again. Species gone for ever, we should care. Measuring the loss is a first step in calculating the negative impact our economic growth models have already caused. Time to stop, repair and reverse as much as we still can. It is not fair to next generations to destroy a large amount of bio-diversity now and leave the exploited planet to “no-future generations”. A good documentation of the losses (radio-france-LINK) allows us to pin down who is most responsible for the losses. Agro-industry with the heavy use of pesticides is well known for the huge negative impact it has on bird populations and us as well. It is not only a European issue, but rather a world-wide issue. However, starting at home is a huge step to practice agriculture differently. Most of this is known for some time. It is the implementation of the necessary policies where powerful lobbying is successful to carry on as usual. Thinking “Beyond growth” delivers many useful perspectives and solutions to these problems.