Mastodon

In the Post-Twitter-world there is room for other platforms to take over the information function and opinion exchange on an international level. Mastodon has made a good start to fill this gap. The number of registered users has surpassed the 10 million users by large. If the anger about the union-busting and Trump supporter Elon Musk increases further, more and more people will join Mastodon as users and content providers. Advertisers will follow where they can reach their appropriate audiences. If you sell seats on a spacecraft to the moon you will advertise on eXit-Twitter. If you care about responsible investment you advertise on elsewhere or on Mastodon, because that is where your audience will be. Ethically responsible advertisers started to make such moves already. The decentralised structure to potentially filter human rights violating hate messages will need to grow accordingly on this platform. This is a challenge for all platforms and involves costs. To better understand the idea behind Mastodon, think of a platform which connects many other local networks or platforms. Yes, it is a platform of platforms. Decentralised instances provide and can remove access to the local platform. Even whole sub-platforms might be shut out. This increases the potential to build a “caring platform”. Decentralised organisation often incurs higher costs than a central instance that decides and administers a one-size fits all solution. But it is worth a try.
An example makes is more clear, what are the advantages of such decentral organisation to achieve more shielded privacy. For example, a small local chess club targeting primarily youth can open its own server on mastodon and admit only its known members to the network. It is easy to control who gets access to your posts of solutions to riddles or innovative game and learning strategies. Access to other Mastodon instances is an additional option. For enterprises or larger organisations, it needs the communication department to talk to the IT-service to get such a structure on its way. A dedicated person needs to monitor what content gets posted and what kind of “traffic” is generated. But this can largely be automated. In case you know your members of the local platform it is much less likely to occur than on the eXit-Twitter or other centralised huge international platforms.
Many federated structures will find it useful and part of their social-DNA to join the FEDIVERSE. We shall have to wait for some more time to get the so-called social media platforms civilised. These are social investments and learning processes which deviate from the profit-maximising rationale of other platforms. (Image: screenshot from @mastodon-user on 2023-11-30).