It is a timely move to not only rely on people to come to exhibitions or a museum, but for art and artists to go towards people. Advertising exhibitions is a first step in this direction. As photography and selfies are all around us, it is a small step to get more people interested in art through photography. The treasures of archives and libraries complement the markets for art and photography. Susan Sontag has taught us the social sciences related to photography. Learning by looking is just like the well-known learning by-doing.
The BnF in Paris is advertising at the Gare de l’Est in Paris. Passing by the board might inspire thousands of travelers and commuters to stop for an instant. Eventually being bothered and to take notice of the intriguing image or images in this reproduction of a photograph or maybe 2 blended ones. A few might note down the address or take a screenshot with their mobile camera to remember. All these instances enlarge the audience for the exhibition or motivate people to go beyond the quick shot with their smartphone camera. The artwork related to photography mostly starts after the first shot. It is in fact sometimes quite a long journey to come up with the final image. Just go for it.