Printing is a more than 5 century-old industry. The invention of the printing press is mostly attributed to Johannes Gutenberg from Mainz. However, the Asian precursor of mobile type letter printing of Cai Lun of the Jikji dates back to 1377 in Korea. These early masterpieces of the inventors of print can be inspected at the Bibliothèque nationale de France (BnF). The summary term for this technical innovation by historians is the “age of start-ups”. The procedure for Gutenberg to have 2 financing rounds with his “business angel” Johann Fust, who is later claiming even almost the full rights of the printed volumes, resembles the start-up spirit of today as much as that of the 15th century. Not belonging to the Patrician families, it was very difficult to defend your rights in courts of the gilds. The printers also became a very powerful intermediary themselves. They either sold pre-ordered books or had to take the risk of assessing the market for their product. The editors of today do much the same in the trading world of books and rights of authors and translators. Merchandising products of the church and later churches (protestants Luther Bible) had a particular value to both the clergy and its devotees, not to mention the shop keepers in-between as well. Pilgrimage business was another start-up industry still going strong in the 20th and 21st century and popular in all religions. The early prints and typographs applied are fascinating in themselves, but there is a lot to be learned about the foundation of a new industries that still employs millions of people and is at the origin of learning revolution similar to the one we are living with the digital technologies today. The European languages with respect to printing had a certain competitive advantage, based on 26 letters of the alphabet, far fewer types were needed to print books than the more than a thousand different signs for printing a Korean text. In terms of printing this is cost-reducing and probably you do not need to be able to read yourself to be a printer or it makes proof reading more accessible favouring benefit margins. After all, the age of industrialisation probably had a precursor in the printing industry. The potential of the printing industry was only exploited much later to the full extent. Comparable to “peak oil” we hope to have reached “peak paper” at last as well for the sake of our planet and our own survival.