The film on Barbie after more than 60 years of the first puppets to arrive on the market is a huge money spinning exercise. Hitting more than 1 billion $ is really a huge box office success. More interesting even is the banning of the film in some countries like Algeria. This gives the film an interesting subversive touch to it, which we in the Western countries no longer see as something special. Emancipated women pose a threat to authoritarian regimes.
However, we see in the stereotypes of beauty-driven dolls not that much of an emancipatory chance. To view emancipation independent of the looks of a person is another interesting twist to the role in stereotypes of beauty. It is not only fun to play around with stereotypes, that is mostly, if you are not negatively affected by them (age, gender, ethnicity, extraordinary persons). A nice task for sociology and psychology to explain the working of stereotypes in society and possible remedies. Tolerance is a competence that needs to be learned and updated continuously, from early age onwards.
Therefore, the website created by the US Design Agency Rvnway offers an entertaining way to play around and learn about stereotypes. Perceived, generalized beauty or gender roles can be explored using the tool. Maybe some see themselves differently after such explorations. Everybody is a model. This is the message. www.bairbie.me will let you explore other formats of yourself. After 3-D rendering and printing your children or grandchildren will decide what role they would like you to play in their playfull, or virtual “real” life. I suppose many of us will be up for a big surprise. Go on and imagine in 4D. In the age of selfies all around us, all the time, we believe we are very modern, but the artists of the 19th and 20th century following all great painters before, frequently started their careers with an “autoportrait” or “Selbstbildnis” or series of those as they were aging. 
