beauty – Schoemann

The fashion industry is known for its fast turnover of beautiful designs from season to season. Some designs and often just single pieces survive the fast turnaround of the fashion industry. In many cities we find shops that sell so-called vintage cloths and objects. For men and women it is feasible to rediscover pieces of longer lasting beauty or even persistent beauty. The persistence of an image of beauty may follow the classics of designers and specific brands, but it may also have a very personal touch referring more to a person’s own life course (when we were young) or associated with freeing yourself from your family or societal context. The 60s and 70s were such time periods with radically changing images and ideas about beauty. Since then more individualised clothing seems to take hold, although there is an equally strong tendency of social or age groups to identify themselves through specific clothing, showing that you belong to the “in-group”.

Since the days of ancient Greece the combination of sports and the ideals of beauty has been praised. The many representations of mainly sportsmen at the time were copied by many artists to represent ideal forms of bodies and beauty. Only more than 2000 years later the female sportspersons find equal admiration in sports and the imagery of beauty. The Académie des beaux-arts in Paris 2024 has chosen this as a topic to guide visitors of the Olympic Games through the vast collections at the Musée Orsay (imaga below). The depiction of Hercules, for example, has idealized the strength of men. The beauty of sports movements reaches levels of dance or ballet. The precision of performances highlights the not only the physical qualities, but also the beauty of the body in motion. The popular appeal of performance and perfection contribute to the admiration of ideals. Reaching these ideals is a completely different story. The training and preparation may take years mostly invisible to the one time spectators. However, the glory stays for decades or until a closer match to the ideal is achieved by another athlete or another person. Even ideals are time dependent and rarely eternal.