What does the „social“ have to do with time. Well, time is a perfect case of a social construction or a fundamentally social construct. The definition of time as „Greenish mean time“ is nothing but a useful socio-political statement to synchronize time across the world, or previously an imperium. Points in time, as shown on a clock(s), can be helpful to synchronize human behavior. We might want to show up on the same point in time to start or end work. Of course there are thousands of ways in which such synchronization might go awfully wrong. This makes for splendid drama and movies have a long history to capture our attention on this matter. Social expectations, a social, psychological, and even a biological concept in extreme cases (Pavlov effect) make many of us to get a bit itchy, if time is getting short to meet other persons or an expected event is going to happen. A lot of social pressure is transmitted through the ticking away of time. The mechanism to internalize social patterns (for example prayer), via time and the clock, is quite powerful and has been used in movies throughout the history of the cinema. Even the individual endpoint in time is in almost all cases a shared social experience and turns into a kind of socially relevant time. (Take your time to watch The Clock by Christian Marclay).
