Less is better

There is an interesting psychological phenomenon which is called the less-is-better effect. First research on this phenomenon dates back to marketing research more than 25 years ago. The Olympic games have even a mention on the English Wikipedia page on this less-is-better effect. The winner of a bronze medal at the Olympics might feel more happy than the winner of a silver medal. Why? Viewed as separate events winning a bronze medal makes can make you so much happier, because you are among the famous group of medallists in your discipline or with your team, whereas as a silver medallist you might be so disappointed that you did not reach the gold medal that this overrides the joy to come 2nd instead of 3rd. Several interviews of athletes during the Paris 2024 Games gave evidence of the pertinence of this less-is-better effect.
There are other forms of application of this rationale as well. A more sociological perspective highlights the potential change of category from less is more to the less-is-better rationale. One variable assessed in less and more frequency or value maybe better or worse in another category. Less pollution leads to better health. It is like a shift from a quantitative variable to a qualitative assessment of the same situation. Olympic Games are full of useful lessons from a social science point of view. Although, more can be worse.