The century old idea of a column that keeps people informed is prominently displayed at the Musée d‘Orsay in Paris in 2025-7. The example on display demonstrates the Parisian adaptation of the „Litfasssäule“ to the local architecture. The marketing tool of a round display for posters rather than the flat depiction of images has its own „Charme“. The huge version of a sign post allows to display a lot of information and a close reading as well. The cross cultural adaptation is interesting as most people would believe it is a rather unique Paris invention, whereas it is an adaptation from elsewhere. Of course, it has the French touch to it, which makes it unique in a sense again.