For media, platforms, stores, webpages as well as blogs one of the more interesting measures about popularity or spread consists in visitor retention. It is a bit like counting the pages of a book you have read, which you have at home, or have you read them all? The zapping across radio or television channels is also an indicator or unsuccessful retention of viewers. Webpages, online stores or the blog entries here are all more or less directly trying to increase the retention of visitors on the same page. Maybe this can be considered as one of the first steps into a (not-so) social media addiction. The IT-sector offers tools for this.
On this webpage “schoemann.org” we make use of “linkz.ai” a ready-made plug-in that provides overviews on the links entered on this webpage, mainly to avoid that visitors have many additional tabs opened in their browser, do not jump off to follow up the links, but rather stay on the same webpage and “scroll on”. At the same time this means referrals from other webpages, which use the same techniques, will be less frequent.
The visitor retention tool used on this webpage is besides the original content 😉 “linkz.ai”. This tool scans other blog entries and links, and proposes the image on the previewed link at the top of the blog preview, for example. Basic weekly frequencies on previews are provided, which might guide a strategy to increase visitor retention, if that is one of your objectives.
The current discussion of addictive potential of social media platforms could be measured through such tools as well and has probably been used already for years with even more sophistication and direct feedback loops into the algorithms.
(Image: basic own statistics Linkz.ai use 2026-2-28)
