Tag: Social Media

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Journalists Scientists

In the theories of democracy journalism has entered the stage mainly in form of a controlling mechanism that is part of an extended checks and balances system of democracy. Independent journalists serve as effective multipliers and critical commentators which are an essential element of a well functioning democratic society. Social media’s ability to reach large audiences without adherence to independent journalists’ principles pose challenges to the way journalists are perceived by the public. The border between journalism and influencer marketing of products and opinions is continuously under pressure. Voices not heard,  underrepresented or those with few resources for large scale communication face difficulties to communicate their views in a market flooded with information and marketing. 

Another challenge to journalists is the fast evolution of scientific research and knowledge which at times derives from complicated theoretical and/or empirical methods. Hence, the relationship between journalistic reporting and scientific rigor and need for details in reporting are hard to reconcile. This necessitates a continuous dialogue between scientists and journalists to be aware of potentials and limitations to the co-evolution of the two disciplines. In order to avoid a self-referential subset in each discipline, the demonstration of successful cooperation between the two disciplines reveals the complementary role in many real-world instances. Investigative journalists often rely on additional scientific expertise and scientists who uncover manipulations of any sort in their work have to cooperate to inform society about the topics. As with global warming or PFAS risks scientists get drawn more and more into the checks and balances role within democracies. Therefore in addition to the separation of powers claimed in the political literature of the enlightenment (executive, parliamentary and judicial) we added already the 4th one of journalism and should include (5th) independent scientific research and reporting into the essential principles of well functioning democracies. The conference at the BNF in Paris on the 28th of March has raised these timely questions in the best tradition of the ongoing process of enlightenment.

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Blue Sky

In the period of romanticism the associations with a blue sky were very different from today. Getting out into the sun was a kind of privilege for the “leisure class”, of people who could afford to enjoy time outside for boating, walking or other pleasures. In our technology-driven 21st century the associations with Blue Sky are more like a technically enhanced view through for example “Windows” at the news and opinion platform or “Bluesky”.
Several scientific websites that report data on blue skies and air quality more generally across the world report indicators like ozone values O3, sun intensity, micro particles 2.5µm and 10µm, Nitrogen Dioxid NO2 to name the mostly quoted indicators. Hence, just enjoying the blue sky outside isn’t the same as it was before. People working outside in the sun or at times of a blue sky but with high air pollution levels are incurring severe medium-term health risks. The Ozon layers at very high altitudes protect our skin and eyes against high UV-radiation, but O3 on the ground is tough for eyes and lungs.
Technology has come with many blessings, but the negative effects on a global scale become also more evident. Getting used to a particular lifestyle, which produces lots of emissions of aggressive fine particles will make it more difficult to just simply enjoy a blue sky.
In consideration of all these background data with regional variations, we surely need an AI-system which we can ask for advice, whether we should go outside and enjoy the blue sky with or without respiratory mask.
Romanticism has led us all the way to Californication and dangerous enshittification of the air that surrounds us. Youth and the next generations will have very different associations with Blue Sky than we have the chance to, at least, have had.

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Enshittification

Don’t laugh. This is a very serious scientific term to describe the way social media function in the 21st century. The scientific reference goes back to 2025 and article in “Science” by Kai Kupferschmidt. Twitter, now eXit, like most other social media platforms uses algorithms that select posts for you from the millions of posts that are likely to induce a reaction from you, which prolongs your time on the platform. Additionally, eXit Twitter applies an algorithm that prioritizes accounts with already a huge followership, which makes these accounts even bigger. The result is an increasing inequality in attention to info, facts, fake news, but also revenue for the platform owners through more advertisements. As hate speech and fake news are commonly perceived as shit, many social media are happy to spread more shitty things on their platforms as this generates more money for the platform as well. In short, enshittification happens sooner or later to most platforms and we all suffer from this. As user of these platforms, it is hard to escape from this process, as most platforms tend to “convert” to enshittification at some later point in their life cycle, unlike babies who manage to quit this phase after a few months. A move to Bluesky might be indicated, but there is no guarantee that the same process will just happen again. Mastodon is another small twitter-like platform that like Bluesky offers a more open approach to its governing algorithms and a more controlled access in the registration process.
To avoid enshittification, we have to be ready to move away from one platform to another one, just like changing bank accounts or club memberships. Make sure to take most of your friends with you and there are already tools for this online as well. Enjoy the safe online life again on another platform or consume more of the traditional media like newspapers, radio or tv with proven quality. (Image: extract from Jan Steen, 1625-1679, The Rhetoricians – “In liefde vrij”, MRBAB)

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EU Georgia

It is a moving image to see a hundred demonstrators at „Unter den Linden“ in Berlin just next to the Russian Embassy. The Georgian flag and Georgian people actively seek the association with the European Union and the values it stands for. Irrespective of a large majority of the people of Georgia‘s wish to become part of the EU they have to fight hard to be heard. Next to the Ukranian protests in Berlin it becomes very evident that these two nations fight for living standards and values which are so „self-evident“ for us European citizens that it is all to easy to forget about our neighbors who have to endure hardships with uncertain outcomes. The experience of having lived together under one roof with people from other countries allows to realize that we have so much more in common than what separates us. Our house and home of the EU has much to offer, more than we tend to believe in our daily routine.

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Book Annotation

For most people book annotations are considered a nuisance. However, most pupils or students mark their so-called textbooks, which contain many images nowadays anyway. A good mindmap, summary of text, highlighting or critical comments may be part of their day-to-day working with a book. Some editors facilitate this using broad margins and more space between lines. Working through a text can take multiple forms and books have allowed over centuries different kinds of their usage.
There is yet another underexplored usage of books. On printed volumes annotations of previous readers may serve as a guide to a script of places, thoughts or material of particular importance. I have always found annotated copies of other readers interesting in their own right. Reading an annotated copy felt like reading another person’s mind, thought or learning process.
A modern view of books as a tool of communication might extend this perspective to study annotations of several readers on the same copy. Just like we comment today in word processing on texts from collaborators or students. Books are a means of communicating with other people or machines (AI) usually with the aim of spreading ideas, content, horror or pleasure.
Therefore, I am always happy to find annotated versions of a book, especially of prominent authors. It sometimes feels like reading a “partition”, a transcript of music which contains the comments or fingering of the reader or the performing musician. The BNF has a lot of such special copies in its archives, usually found in the donations of persons or prominent authors and their families to the archives. This can be put together to make an interesting exhibition of the process of thinking and writing and of special treasures – annotated books.
Image Bibliothèque nationale de France BNF, collection, “Annotations by Jean Racine on Homer “Ilias“.

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Democracy in Korea

For all scholars of the theory of democracy the writings of Alexis de Tocqueville (1835) “De la démocratie en Amérique” are a major point of reference. The comparison of the democracy in America with the French king and both constitutions reveals comparative strengths and weaknesses of political systems. Korea after the 4th of December 2024 is yet another warning of what are the dangers to democratic systems. The attempted “coup d’état” by the president of Korea together with a former defense minister and several hundred soldiers has failed due to the speedy reaction of the elected members of parliament and an attentive and reactive public (Korea Times reports).
Tocqueville (p.130-131, French edition online) states, beyond the separation of powers (John Locke), the importance of the right to nominate key positions in a society also public opinion for the survival of democracy. Modern social media have increased the “reaction time” of public opinion and the “time to action” if need be. The combination of both elements of public opinion ensured that parliamentarians in Korea rushed to parliament and used their potentially last chance to vote against the imposed martial law, which started to seal off parliament already.
Several lessons for democratic systems derive from this. Separation of power remains key for democracy. The distribution of state functions on many shoulders under the control of parliament are essential. Legal mechanisms, in case of a spontaneous attack on the system, have to be able to react fast in order to avoid spreading fake news about legality/illegality of interventions. Public opinion, the people at large, should have their opinions distributed rapidly as well. This is necessary even beyond the traditional media of TV, radio and print. In Korea 2024 the attempted “coup d’état” tried also to block traditional media and prominent figures of the opposition with high power of influencing and reach on social media.
Tocqueville stated already that kings are threatened by revolution. Elected presidents have to fear public opinion. A lesson still valid beyond the US., France and Korea in the 21st century.
(Image: joint exhibition at “Traditional Korean Painting”, Korean Cultural Centre Brussels, 2024)

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Degré zéro

As all of us use GPS systems to navigate across the world or just in your city, “degré zéro” might nowadays be associated first of all with the prime meridian 0° longitude, which runs through Greenwich near London and around the globe.
In « Le degré zéro de l’écriture », Roland Barthes (1953) challenges the bourgeois kind of writing of literature. He introduced the pertinent distinction of the verticality of writing styles in the sense of social classes as well as the horizontal form of spoken language He further distinguished écriture as a person’s style which is embedded into the historical and social context of her/his time. As a radical change, Barthes proposed to use scriptor instead of writer as the latter expression is too much loaded with the historical package of the person. Barthes inserts the scriptor as écrivain into her/his time and insists on the intellectual and social context of writing or the author.
As the scriptor (p. 26) does not escape to become a writer « écrivain «, the degree zero de l’écriture postulates a homogeneous society, which obviously is an ill-conceived vision of reality. Language and texts, therefore, are not universal in kind, but bound to situations, which are defined in historical time and space (p. 67). Semiotics was a major field of his analyses of literature and language.
Whereas in a talk you might focus on the person you are talking to, in a written text the other person is « the many » readers, wherever they are and maybe at a much later time as well. There is a qualitative difference and yet modern “voice to text” transcription makes all spoken words immediately available as written document or “compte rendu”. (Source: Roland Barthes: De la parole à l’écriture. in Le grain de la voix, Entretien 1962-1980. p. 12).
Let’s watch our language as we follow the longitude or latitude around the globe and even small deviations from degree zero matter a lot.

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Spectacularization

Guy Debord (1967) has outlined in “In the society of spectacle” the importance to analyze societies from the perspective of “le temps spectaculaire”. Today we might frame this as “eventism” or the running of society through events. The regular spectacle of religious festivities, new year’s celebrations, Olympic games or even elections and election campaigns have been transformed into ceremonies of enthronization, where the reach to ever larger crowds is the prime goal. The critique of mass media of the 1960s can be deployed to the criticism of the facebook, Instagram and tiktok media campaigns of today. If you are not present on these platforms, you do not seem to exist in the view of the many. Debord highlights under his concept of separation the increasing isolation of persons and thereby a domination of people through technology (Debord para 24,27). Put in today’s terminology form of psycholinguistics we speak of loneliness of the old and young who, through the use of social media technologies, are prosumers even or especially in their free time. They serve the accumulation of massive benefits to the platforms of the spectacle more than their own fulfilment or socializing experiences. The consequence is the isolation of persons, with the paradox to be potentially the winner in the lottery of the algorithms to suddenly reach millions of people. The ephemeral popularity is a curse more than a blessing for most persons. The result is the “singularization” of crowds and within society.
Spectacularization is a process that is accompanied by singularization. Both terms have the merit to stress the process of evolution of societies. Comparing societies turns into an empirical exercise to measure amounts of spectacular events, degrees of spectacularization of individuals and the singularization of individuals within society. The antidote of solidarity and sharing is on the rise as well, which is reason to believe that not all is lost.
(Image: Debord’s annotation on extract of image by Gozzoli, BNF Manuscrit, Paris)

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Société du Spectacle

In 1967 Guy Debord published “la société du spectacle”. The content of the book and Debord’s original thoughts are presented in 221 numbered paragraphs, just like blog entries, with a table of contents with 9 chapters each introduced with a quotation. The first paragraph reads: “Toute la vie des sociétés … s’annonce comme une immense accumulation des spectacles. Tout ce qui était directement vécu s’est éloigné dans une representation.” Modern societies are conceived as a huge accumulation of events. What used to be experienced directly, has become only a distanced representation. The spectacle or the events society has moved beyond the state of being just a part of society to become the defining element of society. At the same time, events in the broadest sense are an instrument of unification (para. 3). Events constitute social links between persons, which are mediatized through images (para. 4). It is a “Weltanschauung, which has become effective and through the force of images (including faked ones) creates an “objectivation”, a kind of imagined reality.
This society of events, following Debreu, creates a positivism with a reflexive structure. Only things get attention that are great events (instagramable, make headlines, clicks), and only great events will receive broader attention (para 11). The result is a tautological character of the events society and it has become self-referential. Society shifts from the definition of (1) être = to be, (2) avoir = to have, to (3) paraître = to appear. It is the appearance that counts. A person’s individualism becomes socially mediated by its ways to appear in front of others (para 17). Social power then derives from the form of representation that can be achieved.
The final entry of the 1st chapter (para 34) states. “Le spectacle est le capital à un tel degré d’accumulation qu’il deviant image”. Events form a kind of capital, which through its accumulation becomes an image or the image of society.

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1Person Nation

One single person can stand for a whole country. At least that’s what mass media have tried to make us believe. Whole countries or even empires have been associated with single personalities. Maybe for simplicity we start with Caesar, Cleopatra and the like. These personalities reach historic status through the literature that has reported on their achievements and fame. Mass media of today copy that strategy to create fame out of images. The American journal “Cineaste” has recently exemplified the making of an idol with the popular actor “Jean Gabin”, who happened to be the representative not only of French cinema, but the image of France across countries and even continents. Identification with an actor or the projected image of a person are common goals in politics as well. The actor Ronald Reagan became elected as president of the USA. Zelensky in Ukraine has followed a similar trajectory. The examples are manifold, but the underlying mechanism remain pretty similar. Before we had the concept of influencers, not influenza, popular spreading of messages is key. Only the technology changed. New ways to prepare a 1person nation have been added over time. Followers are the new political currency. Beware of signs “Follow Me”, even if it is the police asking you to do so. (Image: Deutsche Kinemathek Exhibition 2024)

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Selfie Museum

We have learned that games are not only played for fun. So-called serious games have found their way into health applications where we might learn while playing a game of how to integrate more walking into our life in the city. While walking after work I happened to pass the Selfie Museum in Zagreb. In fact despite carrying the name of museum it is more an assembly of scenarios in which you can realize many selfies in different settings that have been prepared for that purpose. Hence your production of photo shooting with yourself as the major character is facilitated and you no longer have to spend a lot of time on the setups. Call it a museum and you’ll have more visibility and visitors.

Styles of selfies have changed and shooting very short videos to post on tiktok is of course easy there. A real threat to huge and expensive cinema studios considering the enormous reach some of these selfies can reach. It is a bit like a theatre with multiple stages for everybody to use at moderate costs. Before long we shall come to realize the potential for many more interested in theatre to become actors and directors themselves. Democratize the world of theatre is the new social dimension here. Test yourself in another profession through playful interaction. Test and learn about other competencies. We are in the middle of the next wave of “gameification” previously reserved to people ready to accept higher risks of likely failure. The young can now take their parents to the museum and show off their culture and skills. Intergenerational learning has a new aspect as well. The sociology of the virtual has another phenomenon to evaluate.

Zahgreb 2023-12 Selfie museum
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Twitter Retreat

There are many migrating species in nature. Birds form a large part of the them. This follows a kind of annual or seasonal pattern. Depending on the migration experience and dangers some, sometimes many don’t come back. This seems to describe the migration experience of the tweeting bird called twitter. Changing the name from Twitter to X, whereby X for maths-oriented people stands for a variable name that can be filled with any value. For the cinema industry X stands for x-rated adult only content and has rather obnoxious content. This might hold for web content as well.
Online through “https://netzpolitik.org/2023/x-odus-immer-mehr-medien-machen-schluss-mit-twitter/ the disastrous consequences of harsh human resource policies and lack of political sensitivity can be followed. Multiplying biased opinions of right-wing extremists, the platform has been highjacked and many tweeting birds leave or have left already.
Leaving is not easy though. People and enterprises have invested substantial amounts of money into tweeting and software developers have created specialised features to make it easy to spread press releases or info via these add-on services. I myself benefitted from services to show my tweets on my webpage or to easily publish info or links to the webpage. As of now, with migrating away most of these investments will be lost. It was smooth and easy, but now we start this all over again with other comparable platforms and assistance from developers. Mastodon and Bluesky are on the rise as alternative platforms and most likely we shall use both for some time just like Netzpolitik and many others. If already 1/3 of users intend to leave Twitter/X the impact of big advertisers leaving the platform has even more impact. After all they pay for reaching potentially millions of platform users, but now they reach only a steeply biased subset of previous users. Deleting the Twitter/X app saves you from other potential unwanted monitoring or tracking. Only the addresses on Mastodon for example are a bit longer like @mastodon.social@klausschoemann. Decentral monitoring of illicit undesirable content has advantages and disadvantages. We shall have to monitor this a bit ourselves and contribute more actively to save such platforms from bad weather or seasonal migration.

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Email

Over a generation the association with the word mail or AI has changed. Younger generations will automatically think of email as the obvious association with “you have got mail”. Asking people for their mail address, most people will respond immediately with their email account. That has certainly changed over the last 20 years. Email has become extraordinarily important for contacts, content and “crime”. The original set-up of mail servers were supposed to exchange data and information between trusted and trusting individuals. Nowadays we have become “anyone” on an email-list or part of a cascading email-chain. Pishing emails that try to lure us to potentially fake webpages to enter personal information is widespread. A whole new industry of cybersecurity has evolved in parallel with ever faster pingpong of new threats and costly remedies. Most critical remains the human factor to protect email and vital information from abuse. All training to better manage email should therefore begin with awareness building on the need to take cybersecurity seriously right from the beginning. It is not an issue to deal with towards the end of learning about it. Some general points have become common practice. Think carefully if you need to open the mail. Check whether there are external links in it. Do you really need this extra information? Be careful about the number of persons you forward or put in the copy field of your mail.

Unfortunately the simple mail transfer protocol (SMTP) makes it technically fairly easy to abuse email addresses and send an email from a domain name which you do not own. Same holds true for the content of emails. Originally only basic letters and numbers were allowed, no Umlaut etc. But then the “multipurpose internet mail extensions” (MIME) enabled more formats of attachments and illicit links and files within the email content.

In consequence it became necessary to scan emails en masse for malware and obnoxious content. Hence the quality of your email programs reveals itself with the amount of spam you still receive. Next come the email filters that sort your inbox for spam and other modern plagues like unwanted newsletters or notifications.

In consequence we sometimes wonder that we never received certain emails albeit the person sending it reiterated that the email was sent. Even checking your spam folder in the email program might not solve the issue because your receiving email server has been instructed not to accept emails from previously unknown mail servers. Not much you can do about this as an individual person, you mail server is just not on the so-called white list from which to accept incoming emails.

With a mail address from the big national or international companies you have little to worry about in this respect. Smaller companies or organizations might suddenly face a thorny issue if their i@xy.z address appears on a dubious list. You will end up sending but nobody receives your emails. It might take you quite some time to find out about it and even more to fix the issue. Hence the take home message is, have more than one email address registered on different mail servers to check that sending out and receiving emails works properly for you. Managing an own webpage with email service for members or employees is a nice service, but beware of the implications for cyber security as well.

Once upon a time we drafted letters to 1-2 friends 🫠
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Civil Protection

A lot of important activities do not receive the attention they deserve. During a humanitarian crisis, Europe frequently acts with varying involvement of Member States. This holds true in droughts, inundations, earth quakes, civil wars or imperialist state conflicts. The extent and time of commitment are an additional and differentiating element. Coordination of such activities is important for those wanting to help and those asking or receiving assistance. Efforts, equipment and political support vary enormously as well. There is a need to approach this topic more strategically. The Union Civil Protection Knowledge Network (UCPKN) goes a long way to attempt to find a common language, data infrastructure and responses in this respect. It surely is important to go beyond the piecemeal approach of the past to be able to address emergencies in multiple kinds more effectively. It is, however, also in some instances a highly controversial issue as well. For each term in this old (Tschernobyl nuclear disaster) and still novel field (Fukushima) for joint activities, we have to come up with compromises of definitions.
For example, what constitutes an emergency? Does the climate crisis and disasters related to it already constitute an emergency now? Some say yes, we have to act now to avoid bigger floods and wild fires as of next year. Others, do not want to tackle the root causes, but rather focus on curing actual devastating effects of disasters.
We are back to a well-known topic of preventive rather than curative approaches. In the meantime, we are convinced that we have to commit more resources to both approaches: immediate relief and structural change to prevent an otherwise never-ending sequence of disasters in varying places.
Most important probably is the keeping of address books and fast digital networking facilities to react and communicate with the competent institutions and civil organisations. Beyond the involvement and linking of experts in the field, the larger public and volunteers make up for additional invaluable resources to act.
It is crucial to make it possible for decentral links between cities like in city partnerships to be involved. Building on existing human to human links motivates and mobilises huge additional resources. Of course, continuous training is a very important element in all those efforts. We should embrace it in the private and public sector, at school and in retirement even. (Image: Extrait de Peter Paul Rubens La chute des géants MRBAB, Brussels)

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Sichtweise

In vielen Fällen stimmt die eigene Sichtweise nicht mit der Sichtweise von anderen überein. Das kann sich bei Personen bis hin zu Persönlichkeitsstörungen auswachsen. Bei ganzen Gesellschaften, Kantonen oder Regionen führt die verzerrte Selbstwahrnehmung zu gewissen Befremdlichkeiten oder Entfremdung. Die Lokalpresse der Südostschweiz zeigt zwei fröhliche BauarbeiterInnen, die gemütlich auf ihre Baustelle zuwandern. Weit gefehlt. Der Helikopter hat längst die Hauptarbeit übernommen und diese BauarbeiterInnen (à la Heidi) gehören einer Vergangenheit an, die längst untergegangen ist.
Aber Zeitungen verkaufen sich lokal wohl besser, wenn sie an dem idyllischen Bild der Vergangenheit als Selbsteinschätzung und Selbstvergewisserung festhalten. Die Fremdsicht kommt eben auch nur von Fremden. Die Personen zahlen letztlich gerne für den Lift, um das Naturspektakel der Alpen auf 2000m noch eindrucksvoller erleben zu können. Dabei wäre mit Bussen und einer kleinen Bergwanderung dasselbe Panorama bei höherer Endorphinausschüttung zu erleben. Ob es für das Transportieren der Mountainbikes im Sommer nach oben und mehr Skifahrenden bei weniger Schneegebieten im Winter eine solche Investition benötigt, die noch mehr Grünflächen verschwinden lässt, bleibt äußerst fraglich. Der Kampf zwischen Mountainbikern und zu Fuß gehenden Personen wurde bereits durch getrennte Strecken entschärft. Zwischen den Menschen, nicht aber die weitere raumgreifende Nutzung der Natur.

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Black White

Working at the Bibliothèque nationale de France (BnF.fr), just like visiting, allows you to benefit from the many temporary exhibitions based primarily on their own collections and donations to the BnF. For those who like “dessins, estampes, photographies”, there is a small exhibition as of June 2023 which features on these three techniques in the work of a single artist Edgar Degas from the impressionist movement. Walking through the exhibition or slowly scrolling the press documentation allows you to follow the artistic life course of Edgar Degas. He started with the pencil dessin and evolved to the printing of a single or sequences of “estampes” (up to 20) to impress us beyond black and white with multiples of 50 shades of grey. Degas seems like continuously searching for the uniqueness of the moment to present strong emotions or to summarise interpersonal relationships immersed in a specific spatial setting. Having demonstrated the richness of dessins and estampes as artistic, but a bit laborious technique, he devotes his last few years to a more intensive work taking photographs and proceeding to their development or tirage as printed versions. No matter which technique he applies, he has a special artistic view that allows to capture emotions and immortalise them. The painter’s eye, as well as later on in his artistic career the photographer’s eye, keep scrutinising himself in various forms of “auto-portraits”. Beyond youth, the pervasive obsession with selfies nowadays had its artistic precursor Edgar Degas for example. Whereas most photographers would classify a double exposure as a “raté”, Degas experimented with this almost like a cubist, Picasso-like techniques in photography. Actually, the last few images in the exhibition show the artistic reference Picasso made in his work to images, impressions and techniques that inspired him throughout his artistic work. There are amazing links in and across the history of art or arts. (BnF expo Edgar Degas 2023).

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Zauberhaft

Allem Neuen wohnt ein Zauber inne. Das passende Zitat “Und jedem Anfang wohnt ein Zauber inne” von Hermann Hesse ist knapp kommentiert auf Wikipedia zu finden. Diese literarische Einleitung beschreibt recht gut, welche Verzückung bei start-ups zuweilen präsent ist. Nicht nur im Prozess des Gründens, sondern auch in den Kontakten mit Investoren und der ganzen Szene herrscht eine gewisse Extase vor. (Illustration W. Kandinsky 1923 Fröhlicher Aufstieg) Gut so, wenn das Start-up zu Beginn bereits eine Qual ist, Hände weg davon. Es wird oft nur schlimmer im weiteren Verlauf und Lebensverlauf. Selbst für enthusiatisch gestartete Unternehmende kommt allzu oft eine Ernüchterung, vielleicht sogar Sackgassen. Einen knappen Überblick bietet die Webseite “Deutsche Startups” oder “startbase“. Die großen Pleiten à la WIRECARD etc. lassen wir mal beiseite. Das kommentieren die Skandalmedien ausreichend, weil Quotenbringer. Mir geht es um die vielen kleinen zauberhaften Anfänge und persönlichen Lernkurven der Beteiligten. Julian Leitloff & Caspar Schlenk (Keinhorn) haben in ihrem Büchlein ein recht schonungsloses Bild gezeichnet, was es wirklich heisst, ein Start-up zu gründen. Vor allem braucht es ein dickes Fell und einen fast unbeugsamen Willen ständig “offen sein für Neues” und Lernbereitschaft.
Neben den biografischen Details der Gründenden bietet das eckige Büchlein aber auch einen Ausblick auf das Kompetenzspektrum für “Start-ups” und dann später hoffentlich “Grown-ups”. Verstreut über das Buch lassen sich Kompetenzen identifizieren: Buisiness Plan, Erstellen und Überarbeiten, Design Thinking, 3-D Druck, Buchhaltung, Marketing, Personal/Talent Management, Webpage Design und Interaktion über Social Media, Responsibility sowie Finanzen und Investmentkalkulus. Natürlich findet das alles im Team und dann im HomeOffice oder der Garage/Keller statt. Ist ne ganz schöne Packung und bitte nicht die “Deadlines” verpassen.

Das alles liest sich in dem Büchlein unterhaltsam und ohne Pathos der einen oder anderen Art. Aufgrund meiner soziologischen Forschungtradition war mir der Einstieg über das “Phänomen … Survivorship-Bias” (S.9) bedeutsam. Der Überlebendenbias besagt, dass wir meistens nur die Geschichten der Überlebenden (der Titanic) kennen, aber nicht die Geschichten der vielen hundert Ertrunkenen. Eine solche wird in dem Büchlein von den Gründenden erzählt, aber mit einem anderen Happy-End. Einmal Schiffbruch, hoffentlich kein Problem, Aufstehen und ein traumhaftes neues Schiff bauen ist das, was später einmal zählt.

Auszug aus dem Buch von Julian Leitloff & Caspar Schlenk (Keinhorn) S.12.