Guy Debord (1967) has outlined in “In the society of spectacle” the importance to analyze societies from the perspective of “le temps spectaculaire”. Today we might frame this as “eventism” or the running of society through events. The regular spectacle of religious festivities, new year’s celebrations, Olympic games or even elections and election campaigns have been transformed into ceremonies of enthronization, where the reach to ever larger crowds is the prime goal. The critique of mass media of the 1960s can be deployed to the criticism of the facebook, Instagram and tiktok media campaigns of today. If you are not present on these platforms, you do not seem to exist in the view of the many. Debord highlights under his concept of separation the increasing isolation of persons and thereby a domination of people through technology (Debord para 24,27). Put in today’s terminology form of psycholinguistics we speak of loneliness of the old and young who, through the use of social media technologies, are prosumers even or especially in their free time. They serve the accumulation of massive benefits to the platforms of the spectacle more than their own fulfilment or socializing experiences. The consequence is the isolation of persons, with the paradox to be potentially the winner in the lottery of the algorithms to suddenly reach millions of people. The ephemeral popularity is a curse more than a blessing for most persons. The result is the “singularization” of crowds and within society.
Spectacularization is a process that is accompanied by singularization. Both terms have the merit to stress the process of evolution of societies. Comparing societies turns into an empirical exercise to measure amounts of spectacular events, degrees of spectacularization of individuals and the singularization of individuals within society. The antidote of solidarity and sharing is on the rise as well, which is reason to believe that not all is lost.
(Image: Debord’s annotation on extract of image by Gozzoli, BNF Manuscrit, Paris) 
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