Tag: Design

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Opera design

France celebrates 150 years of the National Opera Garnier in Paris. The exhibition in the splendid building traces the history of the building from the competition for the design to the legendary performances and celebrities attending. The stairs outside and even more so inside are built to enhance the glamour around operas and dance. The drawings by Garnier are a highlight as much as the videos about celebrities walking up the stairs of an Opera building.
Charles de Gaulle, as many French Presidents before, dressed and took the famous stairs to impress the official invitees. The image of de Gaulle together with Konrad Adenauer is another interesting example of opera politics showing the authentic friendship after the fierce fighting of the 2 WW, the Nazi-terror and Shoa.
The design of the Paris Opera 150 years ago made for an impressive ritual performance of state diplomacy enhancing international reputation.
(Images: 150 years of Opera Garnier Paris – 3 designs, winning design by Garnier on the right).

 

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Le Brun Selfie

The great painter and decorateur of the French monarch Louis XIV was Charles Le Brun. He was careful about the way he wanted to be remembered in history. His late 17th century self portrait is exposed in the Musée Histoire de Paris Carnavalet. Rightfully put in front of elegant red “tapisserie”, the selfie is remarkable for its attention to details. The hair is drawn with high precision and not a single one seems out of place. The painter does not focus on the person in front of him, but rather on some detail next to or behind the depicted Le Brun. The dress chosen is rather an ordinary person’s one or a person devoted to his work and artistic craftsmanship. No hands, no arms, no shoulders. The sole focus is on the head or should we say the brain and facial expression. Realistic painting is probably the closest you can get to today’s selfie-mania. Le Brun’s decoration and paintings in Versailles and churches ate probably some of the most popular backgrounds of selfiies even in the 21st century.

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Water fountain

The design of water fountains is a bit of technology and a lot of art work. The provision of water for larger basins in castles was pioneered by garden architect Le Notre in France as early as the 17th century. He took ideas from Italian designers to integrate them in his French squared designs and surprising perspectives. Vaux le Vicomte is a splendid example and a source of inspiration for many even centuries later. Listening and watching the water fall from level to level downwards calms the spirit. Worth exploring yourself.

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Sedentary Lifestyle

There seems to exist a correlation between a more sedentary lifestyle and the level of industrialization. Industrialized countries have attempted to beat the running of time by faster modes of transport. From horses to cars, trains and airplanes. As a corollary of wanting to go faster the number steps walking has decreased compared to countries with less private or public means of transportation. The the time you spend sitting in transport the less we tend to walk or cycle. Obesity has become a dangerous consequence for large parts of those sedentary individuals and sedentary societies. The contribution by Paul Klotz in “Le Monde” from 2025-7-26 (p.24) highlights the bio-psycho-socio co-determination of the sedentary lifestyle. Societal developments to build entire cities more suited to car and train traffic has made walking the city a stressful task. Rebuilding our cities with a focus for a society on the move again is a challenge for more than one generation.

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Intimate housing

The housing of famous persons has always attracted a lasting fascination. The “esprit des lieux” or the experience of the surroundings of an artist, composer, author or otherwise famous person, where most of the work had taken place is of general interest. In today’s language we would describe this as the context of creation. Biographical information and references to specific objects central to the process of creation play a crucial role in understanding what is behind human creation as it is district from AI. There are objects ( compare MAD Paris) and there are the social networks of creators. Modern biographies include both, some even in graphic forms similar to ancestry diagrams. 

The design of intimate living spaces for private life or the adequate environment for creativity are becoming more clear with the consciousness of the importance of dedicated designs of furniture, accessories and even scent. Our brains are multimodal and working as well as processing lots of information even beyond our conscious realizations. This black box of creativity is rather unique to the human brain and AI will probably take decades to emulate such complex processing. The MAD exhibition reveals that intimacy is also related to housing design and interior design. It doesn’t seem to be a random process, but habituation is part of the continued creative process. 

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Design skills

The is a huge B2C or C2B market in connection with home design and adaptations. Nowadays people are inspired by instagram, pinterest, YouTube and TikTok. Additionally, many play around with Apps to create their own images of how they would like to arrange or rearrange their home. Some have taken first steps to include measurements of their home in the design. The compatibility with professional software of the construction sector, however, is a drawback that delays or leads people to go to enterprises that take into account the prior efforts of young lay designers. It is a little bit like an own contribution in home building quite popular among new home builders to alleviate the upfront cash needed for first home acquisition. The younger generation could offer some of their “digital native” skills to bridge the gap in construction and home design. Of course, reworking and precise measurements on the location will still be required as construction has a lot of legal liability issues involved. Cooperation is a form of burden sharing to advance faster and/or with lower costs.

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Greening Interiors

The greening of facades of houses is an old tradition in many western countries. The outside of a home then changes colors with seasons. The home for insects and birds feeding on them makes a small contribution to biodiversity as well. Greening interiors is a more rare instance. Of course flowers and plants can contribute a lot, but there is yet more scope to green entire walls inside your home or office.
Moss has advantages to add humidity to the air. You might like the acoustic effect as well in busy environments. Taking care of moss is not easy. Professional assistance (Link) or renting options might be a good option for office buildings. The wellness enhancing effects are also interesting for some people who susceptible to the calming effects of a more natural environment. It is a matter of care and respect for air quality that is reflected in the design using green interiors.
Circularity is another advantage of the materials. We can so a lot for biodiversity if we really wanted to even in urban spaces. Global warming will force us to think more and more, and sooner than later to make use of such innovative solutions. For the time being they remain a luxury option. For the wealthy, greening interiors is easy, it much less an option for restricted budgets and people who are obliged to focus on short-term survival. However, we have to get started with the greening of our planet again, any way.

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Electronics repaired

The all electric society will have a number of consequences. We need to think about durable electronics. Many electronic appliances get broken rather quickly even by normal usage. The task to repair the beloved electronic gadgets of your children or simple electronic household devices reveals the fallacy of the consumerist societies. “Use it and throw it away, if it is not working any more”. This is the standard mantra of our societies. In order to save resources, we have to reuse, repair and re-engineer a lot of electronic devices. So far, the engineering process consisted largely in finding ways to assemble fast and with inputs as cheap as possible. The task of designing products that are repair-friendly, circular and allow to disassemble the product easily is a bit counter-intuitive to the consumerist society. If your juicer lasts for years, you will be unlikely to buy another more fancy one or even a connected one very soon.
Repair-friendly design and assembling will be the next generation products of the all electric society. Plugs, interrupters, relays and electric engines of older devices will be valuable after the original use in a household product, which has seized to function. Many parts can be put to other use. Re-engineering with sustainability in mind has an important function also in the move towards gaining autonomy again. For the repair of electronic devices we shall focus more on fine motor skills of our hands again. The shortages of electronic components to build cars after the Covid-19 crises and the disruption of supply chains for other reasons provide a good lesson to advance faster in the direction of electronics repaired.

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Air Concept

Well yes, this is the latest fart in design and architecture. The Berlin International University of Applied Sciences composed an exhibition on “Air Architectures” which takes air seriously. The international group of 7th semester students took Air Architecture seriously and developed their ideas in the context of a curated exhibition. Nice semester project.
Air is a fundamental precondition for humans to (co-)exist. The biology of air (breathing) or the chemistry of air (fine particle matter) have been studied extensively. The physics of air flows in cities receive more attention as well in architecture. Interior design has yet a lot to contribute in the age of heat pumps and air conditioning.
Let’s think architecture from the perspective of air and air flow. Depending on our cultural background we might have very different associations with air. Indian or Chinese practices like yoga or Tai Chi teach us to take air more seriously than Western practices. Most architecture in cold countries of the northern hemisphere aim to keep air to the outside of buildings. Yet, the percentage of humidity of air is a serious concern of architecture as well. Air flow and quality then becomes a key issue of construction and architecture, somehow through the back door.
Maybe in approaching architecture we might think first of what is or has been the architect’s concept of air or aerodynamics. 100 years after the death of Gustave Eiffel and the Olympic Games in Paris, we still gain from thinking about air (not only air pollution) and its dynamics. Looking forward to the next generation of air architects.
(Image: Exhibition, Air architectures, at Berlin International, University of Applied Sciences 2024-12)

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Competence Handwriting

The acquisition of handwriting as a competence has been important for centuries. In primary schools this technique is exercised as a foundation for the performance in other cultural techniques like language writing and even calculus. Therefore, it has been beneficial to make sure children acquire basic competences in handwriting. This has not changed much, although the time devoted to perfection of the technique has been reduced over generations. We still have some memories of people who have made the handwriting or the pencils used a case of distinction. At the enlightenment period a lot of authors drafted their thoughts and manuscripts in handwriting and our museums or biographies are proud to show off handwriting of authors, artists or composers. In some of those we are able to retrieve the thought process behind the writing. The editing, crossing out, adding sentences or correcting words are traces to dive deeper into these creative processes.
Currently, we are less sure, whether in the age of AI we should still rely much on this old technique of handwriting. If we just treat it as one of many competences to be or become creative yourself, we are on the right track. The PISA studies by OECD include problem-solving as a crucial competence. Handwriting or drafting first steps of a solution might still be useful. A handwritten sketch of a solution might guide the elaboration of the more encompassing solution.
Another interesting feature of handwriting is the cross-cultural element of it. We feel easily compassion for a handwritten document. The psychomotor competence of handwriting is fascinating across continents. It has distinguished us from other species as well. The evolutionary steps are important elements of a learning process. Nostalgic feelings about handwriting do not help anybody, but children are well-advised to still keep an eye on their handwriting competence as part of or first step in problem solving, even if it is just to formulate the question they are interested in.

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Schinkel Winkel

Was wäre Berlin ohne Schinkel. Die Berlinerin sagt sogar, „in jedem Winkel steht ein Schinkel“. Das trifft das historische Berlin schon recht gut. Am Charlottenburger Schloss mit seinem schönen rechteckigen Parkanlagen, ganz nah, steht das sogenannte „Schinkel Palais“, genauer heißt es das Neuer Pavillon. Wenn Könige reisen ließen sie schon mal ganz gerne eine Kopie einer schönen Architektur in ihrem Park anfertigen. Das Vorbild eines italienischen Palazzos war hinreichend eindrucksvoll, um Schinkel mit einem Nachbau zu beauftragen. Viele rechte Winkel ließ der Schinkel mauern. Die verhältnismäßig kleinen Innenräume sind heute mit zeitgenössischen Bildern ausstaffiert. Da darf der Caspar David Friedrich natürlich nicht fehlen. 200 Jahre nach Beginn des Bauens am Schinkel Pavillon lässt sich noch recht gut sozusagen in die Epoche eintauchen. In einem etwas abgelegenen Winkel vom großen Schloss lässt sich somit die Zeitreise architektonisch Fortsetzen und mit weiteren Kunstgegenständen verknüpfen. Es ergibt sich so eine „dichte Beschreibung“ der Berlin prägenden Epoche.

Schinkel Pavillon 2024-5
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Infrastructure

For some societies and cities it is a continuous question of how much resources we should invest in infrastructure. Access to funding is a major concern. The calculation of the viability of the project needs careful examination and evaluation. Societies have very different kinds of preferences and, interestingly, about time horizons for their deliberations.

There are examples that have been built to last a century and lasted 2000 years. Other worst scenario examples are built for just one World Expo and torn down afterwards. The Eiffel tower is such an example of the latter kind, but it lasted longer than 100 years by now. We should be thinking more about time horizons as it remains an often overlooked part of investment in infrastructure. The oldest city in Germany has many buildings from the Roman occupation that still characterize the city’s architecture. This remains an important economic factor for the city of Trier as an attractive location for tourists throughout the year. Only wars or negligence may cause severe deterioration if infrastructure has been built with an emphasis on its lasting value. The narrow-minded investment in downhill skiing like in the Swiss Alps is at best expected to last 20 years. For trees to grow there again it will take 50+ years. Sustainable investment will be viable and vital in many respects. High interest rates force us to recalibrate our societal and private s again. Taking into account a longer time frame for investment we indirectly build infrastructure that should last longer. Moving beyond short-termism is necessary, particularly in the field of investment in infrastructure.

Trier 2023-12
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Urban Living

Each time I pass by the closed airport in the middle of Berlin I am amazed by the crazy idea to have built this and maintained throughout the 20th century. Paris is desperately trying to re-naturalize small areas and roads, while in Berlin there is now still the huge park to enjoy for all. Sports activities benefit the most. What an amazing asset in the neighborhoods for so many in need to walk, run or cycle a bit to keep their exercise level up throughout their life course. It has still a huge potential to activate people. It just needs a bit more organizations and volunteers to embrace the opportunities. Only in comparison to other cities you realize what an asset this is now. It will remain a challenge to preserve this centrally located treasure for the benefit of all. In Paris the deconstruction of concrete is taking shape and 300 new sites have been identified for re-naturalization, as reported in LeMonde. In Zurich green spaces in the center have been saved and renovated with a lot of money to allow more people to enjoy the benefits of a green environment near the city center. The house and park by architect Le Corbusier is a fine example of this. Image below. The garden around the house is publicly accessible. As air pollution is threatening more and more and heating in cities is a serious health threat we would really like to welcome more preservation and re-naturalization in inner cities.

Le Corbusier house Zurich 2023
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Concorde

„These were the days my friends, we thought they’d never end …“ And yet the Concorde served for decades as a massively polluting aircraft for those paying or had their flights paid be their enterprises to cross the Atlantic ocean. Yes it was the fastest way, but we learned that it didn’t really make sense. After a technical default with an explosion the entire craze got stopped. Now next to Orly airport the remainders of this undoubted design highlight is exposed. It serves more as a warning that not all technical innovations are viable as commercial or ecological innovations. The delta-design as aircraft is still the most common design children play around with as paper models. Wing designs have made progress to adapt the bent end on each wing. So should do our paper models of them. The Concorde is also a perfect example to learn from concerning the link between “Society and Technology”. Similar mistakes seem to occur still today. “When will we ever learn, when will we ever learn…”.

Concorde near Orly airport France 2023
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Selfie 3D

Wir meinen gerne die heutigen Gewohnheiten, wie die ständigen Selbstbildnisse seien eine Erscheinung des 21. Jahrhunderts. Weit gefehlt. Wer es sich früher schon leisten konnte, hat sich malen lassen. Photographen haben später diesen Markt übernommen. Aber eben auch Kunstschaffende haben seit langer Zeit ihr Selbstbildnis gezeichnet, gemalt und in Stein oder Gips geformt. Selfies sind daher eher die Demokratisierung der Möglichkeiten, sich selbst zu inszenieren. Eben sich so zu portraitieren, wie sie oder er sich selbst sieht, sehen möchte oder gesehen werden möchte. Es ist daher weniger ein narzisstischer Charakterzug die Antriebsfeder, sondern für die meisten Menschen steht ein Teilen, eine Form der Interaktion mit anderen im Vordergrund. Die portraitierte Person ist da, auch wenn sie gerade nicht da ist.
Diese Intention haben Herrschende jahrtausendelang genutzt und sich Mausoleen und Pyramiden errichten lassen. Gut, dass diese Praxis weit in den Hintergrund getreten ist. Heute regeln wir bereits unseren digitalen Nachlass in Ergänzung zu unserer analogen Hinterlassenschaft. Für viele werden dabei, ganze Sammlungen von vielfältigen Selbstbildnissen zu verwalten sein. Die 3D-Ausdrucke unserer Gesichtscanns samt mehr oder weniger noch vorhandener Haarpracht kommen dann in eine eigens vorbereitete Vitrine. Selbstverständlich gehören die MRTs und sonstige Scanns von ZahnärztInnen auch in die Sammlung. 3D ist schon ein guter Anfang auf der Interaktionsreise mittels Selbstbildnis. 4D Realisationen, wie Yoko Ono mit ihrem Cut Piece 1967 kamen dann später. (Photos from Friedrichwerderschen Museumskirche, Berlin 2023 Austellung Ideal und Form, li: Schadow Selbstbildnis, mi: von Kahle, re: Rauch).

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More Design

How about a subject like Design in school. Rather than the same old boring teaching manuals in art, music, economics or social science, young learners have always been attracted to making things by themselves. The theoretical context is then coming to the subjects and objects more naturally. Economics as market design, design social security for platform workers, sound or furniture design could bring in the creative potential of the learners. Lessons learned through subsequent applications or realizations of prototypes allows the link of theory and practice. A school garden would even be a fantastic cross-discipline learning opportunity.

The most difficult part is probably to find competent coaches to guide the learners exploring and designing. The world is not perfect, so why should learners not be confronted with imperfections in learning set-ups. The most fun part in science is when experiments go wrong, hopefully not too badly though. Catching learners by their curiosity is very likely to get them hooked on more thorny scientific questions as well. Across Europe holidays are coming to an end and millions of pupils go back to their benches and rigid curricula. We should really care more about the next generation.

Vitra Design Exhibition and Campus 2023
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Gartenwelt

Gärten sind eigene Welten. Selbst im gleichen Garten sehen verschiedene Menschen unterschiedliche Dinge. Man stelle sich nur sogenannte Farbenblindheit vor. Jahreszeiten bieten zusätzliches Ansichtsmaterial. Animalische Perspektiven würden für erstaunliche Überraschungen sorgen. Nach den Vorarbeiten mit dem Polinatorprojekt online hatten wir die Gelegenheit eine konkrete Realisierung einer solchen Gartenwelt zu durchwandern.

Der reale 3-D Eindruck ist überwältigend und bringt die virtuelle Erfahrung des Gartens im Lauf der Jahreszeiten in die reale Welt. Zu jeder Jahreszeit, selbst im Hochsommer, ist viel Farbe im Spiel und das auf mehreren Ebenen. Paradiesische Gartenwelten erschließen sich bei der Bewegung im Garten. Das wirkt wie ein Ansporn zu eigenen oder besser gemeinschaftlichen Anstrengungen einer vergleichbaren Realisierung. Genau das ist auch Teil der Ausstellung und des Katalogs „Zukunft der Gärten“ im Vitra Design Museum.

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Books

Some say, a book is a book, is a book. This is to reiterate the lasting effect a printed volume might have. Many books are a form of a documentation of facts. Creative writing in whatever form finds most of the time some way into a format of a book. For centuries books have facilitated the diffusion of myths and stories throughout societies including translated versions of the content. 2 aspects are constituent here (1) form and (2) content. Annual book fairs receive most attention for new content within more or less the same rectangular format. There are, nevertheless, interesting variations of the form to be discovered as well. Traditionally book binding was the art that gave shapes to the content. Images in form of film are yet another representation of the book content. All this is “dealt” with at the Frankfurt book fair #fbm23, particularly in form of dealing in and with copyrights. New forms of delivery of content, online or as e-book, have added to the variety of books. Pay as you go or as abonnement with monthly delivery is the old and maybe fashionable new way to digest abundant content. People trust in books. The format as book in general seems to remain an authoritative form to present content, irrespective of the truthful or fictional kind of the content. The more we live in insecure circumstances, the more we tend to be willing to hold on to a pile of paper nicely woven or clued. It is still a very powerful tool to guide imagination for all ages. It allows us to learn at our own rhythm as far as we are willing to go. We are, or seem to be, in control of the process as well as the likely outcome. And yet, the spice of life is the surprise. Book it.

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Design Start-up

Es war wieder Designmesse. Klein, aber fein, in Berlin in den KantGaragen. Die Location weckt schon Hoffnung auf Experimentelles, Garagenhaftes, Handwerkliches. Das bringt Abwechslung in die sonstige, glitzernde Shoppingwelt. Das renovierte und entgiftete Parkhaus erlaubt einen Rundgang über mehrere Etagen, vorbei an Galerien und Ständen von DesignerInnen. Es macht sich eine anregende Brise von erfrischenden Ideen breit. Von Design im Raum mit Leuchten und Möbeln über Design von Mode und Schmuck lässt sich viel Schickes finden. Blickfang, samt Blickfang Akademie haben es geschafft, die Mini-messe in den KantGaragen zu etablieren. Es kann sogar Eintritt verlangt werden. Eine weitere Begleitung der Neuen auf dem Markt wird oft nötig sein, denn selbst gute Innovationen sind meistens keine Selbstläufer. Konkurrenz belebt nicht nur das Geschäft, es bleibt meist auch ein Verdrängungsprozess.
Die großen, vielfach schließenden Kaufhäuser in den Innenstädten spüren besonders die Konkurrenz der individualisierenden DesignerInnen mit ihren einzigartig anmutenden Realisationen. Singuläre Kauferlebnisse auf solchen Messen, in stilvollem Ambiente, selbst in einem alten Parkhaus sind, allem Anschein nach, ein Erfolgsrezept. Start-up statt Close-down schafft viele erfüllende Arbeitsplätze. Gute Arbeit wird nicht aussterben, sondern durchstarten.

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Kimono

Die Ausstellung zur Geschichte, Kultur und Vielfalt des japanischen Kimonos ist beeindruckend. Natürlich kennen wir alle den Kimono aus Kinofilmen oder Fernsehen. Eine kleine, feine Sammlung wird noch bis Ende Mai im “Musée du quai Branly“ gezeigt. Die Betonung liegt dabei auf der Adaptationsfähigkeit des klassischen Kostüms. Selbstverständlich war der Kimono immer schon ein Gewand der sozialen Distinktion. Kleider machten und machen Leute, nicht wahr? Für das deutschsprachige Publikum ist der Rat der Designerin Shibasaki Rumi, die ihre eigene Marke Rumi Rock in Japan hat, interessant. Der Kimono könnte auch problemlos mit Birkenstock Sandalen kombiniert werden, für alle, die keine „japanischen Geta Sandalen“ und passende Socken im Schrank haben. „Cross-cultural fertilisation“, der Kimono ist wandlungsfähig und bringt nach wie vor exotischen Touch mit sich. Damit lässt sich vortrefflich überraschen. Das wusste schon Pop-Ikone David Bowie in den 1970-ger Jahren für sich zu nutzen.

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Renovieren

wie das Verb sagt, renovieren ist ein Tu-Wort. Da wird meistens ganz schön viel getan. Bleibt die Frage, wieviel selber machen und wieviel Unterstützung wird mobilisiert oder zugekauft. Wichtig ist, sich im Klaren zu sein, Renovieren ist ein Prozess und der kann dauern. Oftmals oder immer, länger als geplant. Dieser Blogbeitrag plädiert deswegen bereits vor Beginn des Renovierens einer Selbsthilfegruppe mit entsprechender Denomination beizutreten oder lokal, vor Ort, eine solche Gruppe zu gründen. Aber langsam, warum renovieren Menschen eigentlich? Zu Pfingsten könnten einige glauben, es hätte ihnen der heilige Geist eingeflüstert, andere sind davon überzeugt, es kann nur Teufelswerk sein. Gemeinsam ist beiden Sichtweisen, das eine gehörige Portion Fremdbestimmung mit im Spiel ist. Handwerkliche Tätigkeiten mit ihren Überraschungen und Planungsunsicherheiten im 21. Jahrhundert prägen den Prozess.
Warum noch lassen wir uns aufs Renovieren ein? Wir wollen es schöner, besser oder praktischer in der Zukunft haben. Und dann sind da auch die berüchtigten Rosen in Nachbars Garten. Energiewende, Unwägbarkeiten des eigenen Alterns, Inflation, Investition sowie Hochglanzbroschüren liefern viele Argumente endlich mal mit dem eigenen Renovieren anzufangen. Hören sie sich dann unbedingt die vielfältigen Geschichten von Renovierungsarbeiten anderer Personen an. Okay, es wird länger, teurer, oft ein bisschen anders als geplant. Den Soziologen interessieren beispielsweise die Aushandlungsprozesse, intrafamiliär oder mit Geschäftspartnern. Auch die Veränderungen der Zufriedenheit über den Prozess hinweg, böten ein unterhaltsames Forschungsprogramm. Alle 2 Wochen fragen wir, wie zufrieden sind sie mit Handwerkern, Partnern, Telefonhotlines, Baumaterial, Terminvereinbarungen, Bauausführungen? Sie können die Fragen beliebig fortsetzen. Was waren ihre größten Überraschungen? Notieren sie alles und bringen sie es zur nächsten Sitzung der Selbsthilfegruppe mit. Gerne auch etwas Anschauungsmaterial in Bildern oder emails beilegen. Sie werden sehen, das erleichtert ungemein und beim nächsten bevorstehenden Renovieren sind sie viel entspannter. Auch für ihre Webpages und -spaces geeignet.

Homepage-Sicherheit
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Zauberhaft

Allem Neuen wohnt ein Zauber inne. Das passende Zitat “Und jedem Anfang wohnt ein Zauber inne” von Hermann Hesse ist knapp kommentiert auf Wikipedia zu finden. Diese literarische Einleitung beschreibt recht gut, welche Verzückung bei start-ups zuweilen präsent ist. Nicht nur im Prozess des Gründens, sondern auch in den Kontakten mit Investoren und der ganzen Szene herrscht eine gewisse Extase vor. (Illustration W. Kandinsky 1923 Fröhlicher Aufstieg) Gut so, wenn das Start-up zu Beginn bereits eine Qual ist, Hände weg davon. Es wird oft nur schlimmer im weiteren Verlauf und Lebensverlauf. Selbst für enthusiatisch gestartete Unternehmende kommt allzu oft eine Ernüchterung, vielleicht sogar Sackgassen. Einen knappen Überblick bietet die Webseite “Deutsche Startups” oder “startbase“. Die großen Pleiten à la WIRECARD etc. lassen wir mal beiseite. Das kommentieren die Skandalmedien ausreichend, weil Quotenbringer. Mir geht es um die vielen kleinen zauberhaften Anfänge und persönlichen Lernkurven der Beteiligten. Julian Leitloff & Caspar Schlenk (Keinhorn) haben in ihrem Büchlein ein recht schonungsloses Bild gezeichnet, was es wirklich heisst, ein Start-up zu gründen. Vor allem braucht es ein dickes Fell und einen fast unbeugsamen Willen ständig “offen sein für Neues” und Lernbereitschaft.
Neben den biografischen Details der Gründenden bietet das eckige Büchlein aber auch einen Ausblick auf das Kompetenzspektrum für “Start-ups” und dann später hoffentlich “Grown-ups”. Verstreut über das Buch lassen sich Kompetenzen identifizieren: Buisiness Plan, Erstellen und Überarbeiten, Design Thinking, 3-D Druck, Buchhaltung, Marketing, Personal/Talent Management, Webpage Design und Interaktion über Social Media, Responsibility sowie Finanzen und Investmentkalkulus. Natürlich findet das alles im Team und dann im HomeOffice oder der Garage/Keller statt. Ist ne ganz schöne Packung und bitte nicht die “Deadlines” verpassen.

Das alles liest sich in dem Büchlein unterhaltsam und ohne Pathos der einen oder anderen Art. Aufgrund meiner soziologischen Forschungtradition war mir der Einstieg über das “Phänomen … Survivorship-Bias” (S.9) bedeutsam. Der Überlebendenbias besagt, dass wir meistens nur die Geschichten der Überlebenden (der Titanic) kennen, aber nicht die Geschichten der vielen hundert Ertrunkenen. Eine solche wird in dem Büchlein von den Gründenden erzählt, aber mit einem anderen Happy-End. Einmal Schiffbruch, hoffentlich kein Problem, Aufstehen und ein traumhaftes neues Schiff bauen ist das, was später einmal zählt.

Auszug aus dem Buch von Julian Leitloff & Caspar Schlenk (Keinhorn) S.12.